Extension neglect

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Extension neglect is a category of cognitive bias defined as appearing when "unless attention is specifically directed to it, the size of the set has little or no influence on its valuation"[1]

However, if attention is drawn to set size in an easily interpretable way, an additive extension effect is reported, according to which the valuation of a set is a function of the valuation of a prototypical member of the set added to set size, rather than multiplied.[2]

Forms of extension neglect include:

Extension neglect is described as being caused by judgment by prototype, a refinement of the representativeness heuristic.

References

  1. Kaheman, Daniel (2000). "Evaluation by moments, past and future". In Daniel Kahneman and Amos Tversky (Eds.). Choices, Values and Frames. p. 708. 
  2. Kahneman, 2000
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