Eurocrem
| Eurocrem | |
|---|---|
| Spread | |
 Retail packages: 200 g on the left, 90 g on the right | |
| Place of origin: | |
| Italy | |
| Region or state: | |
| Brescia | |
| Creator(s): | |
| A. Gandola & C. S.p.A. | |
| Main ingredient(s): | |
| Hazelnuts, milk | |
| Recipes at Wikibooks: | |
 Eurocrem | |
| Media at Wikimedia Commons: | |
 Eurocrem |
Eurocrem Takovo is a two-colored (brown and white) hazelnut and vanilla-flavored sweet milk chocolate spread, produced by Swisslion Takovo's factory in Gornji Milanovac, Serbia, about 120 km south of Belgrade.
As something of a national product in countries of the former SFR Yugoslavia, Eurocrem Takovo used to be marketed under the slogan For the Growing Generation (more recently as Growing Together).[1] It also used to be accompanied by an image of a slice of bread covered with Eurocrem, one half of the slice covered with brown (hazelnut-flavored) Eurocrem, and another half covered with white Eurocrem (vanilla-flavored).
History
The trademark Eurocrem was registered with the World Intellectual Property Organisation (WIPO) on 3 August 1967 by the Italian company A. Gandola & C. Spa, Italy with registration number 336733.[2] A. Gandola & C. Spa licensed the Eurocrem brand in 1972 to Takovo, a food and drinks manufacturer based in Gornji Milanovac which is now part of Swisslion Takovo.[3] Takovo was one of the largest industrial companies of the former SFR Yugoslavia. A. Gandola & C. Spa still produces the original Eurocrem chocolate spread.
On 15 September 2008, Swisslion Takovo registered the Takovo Eurocrem trademark with the WIPO (registration number 993249).[4] According to local media reports in November 2011, Swisslion Takovo produces 40 tonnes of Takovo Eurocrem annually and half of the amount is exported to the USA, Western European countries and countries of the former SFR Yugoslavia.[5]
Licensed Eurocrem was initially offered in only one flavor variant (hazelnut and vanilla), while recent additions to the range include banana, strawberry, coconut and caramel flavors. The recently added flavors were not as popular, probably because consumers preferred to keep to the initial version.
Available packages
Numerous package types and sizes are manufactured, ranging from 15 g to 5 kg containers.[1] Various packaging materials are used, depending on package sizes and their targeting at retail or bulk consumers — including foil packs, plastic or glass bowls and jars, and plastic buckets. Swisslion Takovo also manufactures a bar version of Eurocrem called Euro Blok.
See also
References
- ↑ 1.0 1.1 "Eurocrem - Swisslion-Takovo". Swisslion Takovo. Retrieved 2013-09-15.
- ↑ "International Mark - (336733) EUROCREM". WIPO. Retrieved 2010-12-03.
- ↑ Swisslion Takovo acquires 70% stake in PIK Takovo. VIBILIA business portal. January 9, 2004.
- ↑ Lupiga.com, a free encyclopedia entry about Eurocrem (Croatian)
- ↑ Eurokrem - SL’s top product. limun.hr. November 10, 2011.