Era FM

Era FM

City of license	Kuala Lumpur
Broadcast area	Malaysia
Slogan	Muzik Hit Terbaik
Frequency	see below
First air date	August 1, 1998 (1998-08-01)
Format	Contemporary hit radio
Language(s)	Bahasa Melayu
Owner	Astro Radio Sdn. Bhd. (formerly known as Airtime Management & Programming Sdn. Bhd.)
Sister stations	hitz.fm, Mix FM, LiteFM, Sinar FM, Melody FM, THR.fm, MY FM
Webcast	sc.rastream.com:9100/listen.pls
Website	www.era.fm

Era FM is a Malaysia national radio station operated by Astro Radio Sdn. Bhd. The contemporary hit radio station uses Malay language as to communicate with listeners. The radio station broadcasts 24 hours a day, 7 days a week. The radio station went on air on August 1, 1998. In the past few years, this station played a better mixture of music from 80's to current, but now it plays Malaysian and international hit songs, including Korean songs.

History

The frequency slot, which is 103.3 FM in Klang Valley, was originally known as Classic Rock, which was one of the five radio stations first introduced by AMP Radio Networks. It launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. Over the one year period, demand grew for radio content in Bahasa Malaysia, as radio listeners who were exposed to AMP’s English brands wanted the same formats but in other major local languages. This compelled AMP to make changes to its lineup, and swapping Classic Rock to Era FM, leaving Classic Rock as an Astro-only radio station.^[1]

On August 1, 1998, Era FM went on air as the first private radio station to be broadcast in Malay-language completely, with Hijau by Zainal Abidin, which is a trademark for the radio station, being the first song to be played on the radio station, ending the monopoly of Malay-language radio stations by government-owned radio stations. Prior to 2000, like its sister stations, Era FM did not have any frequency in Sabah and Sarawak. The radio station was once the leader in Malay-language FM radio stations, but has lost its popularity to its sister station, Sinar FM. In 2012, Era FM regained the top spot as the most popular radio station in Malaysia with close to 5 million listeners.

Era FM is the first radio station in Malaysia to hold 3 records in The Malaysia Book Of Records since 1998. In 2010, Era FM expanded to Kuching and Kota Kinabalu in East Malaysia, with full operation of on air studio and on ground team, with local announcers conversing in local dialects.

Station motto

• Rentak Muzik Terkini (The latest music style) (1998 - 2008)
• Muzik Terkini (The latest music) (January 2009 - May 2010)
• Kini Hanya Memainkan Muzik Hit Yang Terbaik (Now only plays the best music hits) (June 2010 - 14 January 2013)
• Muzik Hit Terbaik (Best Hits Music) (14 January 2013 – present)

Monday - Friday Programme

Frequencies

References

External links

• Era FM
• Era FM Official Website
• Era FM Tune in