Envato

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Envato
Founded 2006
Founder(s) Collis Ta'eed, Cyan Ta'eed, Jun Rung
Headquarters Melbourne, Australia
Revenue $12,000,000 USD
Employees 100
Website http://envato.com

Envato is an Australia-based, privately held company that specializes in the start-up, promotion and operation of multiple online marketplaces which facilitate the exchange of digital goods from thousands of independent sellers and digital authors to both amateur and professional web-designers, creative agencies and operators of web properties. Envato was founded in 2006 by Collis Ta'eed, Cyan Ta'eed, and Jun Rung under a motto of "helping people learn and earn online." [1]

History

After co-founding the company in 2006 the group launched FlashDen, the first digital marketplace which focused on rich multimedia web content exclusively produced by use of the Adobe Flash platform.[2] After a complaint from Adobe, which holds the rights to the Flash trademark, FlashDen became known as ActiveDen.[3] Later that year, Envato launched Videohive, focusing on stock videos and After Effects templates.

Collis Ta'eed has been credited with positioning Envato to rapidly meet consumer demand by having an uncanny ability to successfully forecast and capitalize on the latest trends in the global digital markets by launching various niche markets, education portals, and web properties to meet consumer demand in record development time.

Envato's third marketplace ThemeForest launched in 2008 [4] and specializes in WordPress themes of which it has over a thousand,[5] but it also features Magento Themes. Themeforest's top selling digital author for the third straight year has been Kriesi, an Austria based Wordpress theme designer with over $2,000,000 in total sales as of February, 2013.[6]

In 2011 Envato launched its royalty free stock photo marketplace - PhotoDune. Despite only publicly launching in August 2011, the size of PhotoDune's file library has already surpassed any other Envato marketplace to date.[7]

On September 12, 2011, Envato's Marketplaces surpassed the 1 million member mark. To commemorate the occasion they put together a Million Members Infographic that detailed their growth throughout the years.

In early 2013, Envato launched Microlancer, a digital marketplace for freelance services.[8]

A running list of major events around Envato can be seen on their website. [9]

Core Values

  1. When the Community Succeeds, We Succeed
  2. The Right People, The Right Environment
  3. Tell It Like It Is
  4. Focus On Results
  5. Not Just The Bottom Line
  6. Fair Go

Services

The Envato network is broken down into Tuts+ tutorial sites which offer technology-related tutorials [10] and marketplaces to sell digital products. Envato's network currently generates over a million dollars in annual revenue.[11]

Envato's Tuts+ network is one of the biggest of its kind, publishing tutorials on a wide variety of topics from Flash, photography, audio to Photoshop. And its marketplaces are similarly situated, with Envato’s ThemeForest as the current largest WordPress theme retailer.[12][13] In 2011 it was reported Envato's websites generated $150,000 a month in revenue [14]

Blog Action Day

Envato was instrumental in founding and hosting the inaugural Blog Action Day event in 2007 which attracted 23,327 blog posts published by 20,603 participating blogs including 19 of the Technorati Top 100 blogs at the time.

External links

Envato's Education and Information Websites

Envato's Marketplace Websites

Envato's Service Websites

References

  1. ↑ Envato Notes - Meet the Directors: Jun Rung
  2. ↑ Fuel Your Creativity - Interview with Collis Ta’eed
  3. ↑ The Washington Post - Adobe to Envato: Flash Is Ours, Change Your Name
  4. ↑ TechCrunch - Envato Launches Theme Marketplace For Your Blog
  5. ↑ WP Candy - ThemeForest celebrates 1,000 theme milestone with free icons
  6. ↑ Adrian, Try (2013-03-09). "Kriesi Wins the Race to $2 Million!" (Press release). Envato. Retrieved 2013-04-06. 
  7. ↑ San Francisco Chronicle - Envato Launches Stock Photography Marketplace: PhotoDune
  8. ↑ The Next Web - Envato teases beta launch of Microlancer, a new online marketplace for selling small creative jobs
  9. ↑ About Envato
  10. ↑ New York Times - My Blog Is Also Paying My Bills
  11. ↑ Mixergy - Envato: Be Creative. Launch Often. Be Profitable. – with Collis Ta’eed
  12. ↑ TNW Australia - 14 Australian Web Companies to Keep Your Eye On
  13. ↑ Zavos - Infographic: Analysing the Envato Tuts+ Network
  14. ↑ New York Times - My Blog Is Also Paying My Bills
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