Enpocket

From Wikipedia, the free encyclopedia

Enpocket was a global mobile media company providing integrated entertainment and mobile marketing services.[1] The company was founded in 2001, headquartered in Boston, Massachusetts. Nokia acquired the company in 2007[2] and merged it into its Services division as Nokia Interactive Advertising. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions,[3] while the creative services team left to form Movement, a mobile marketing agency based in London.

Solutions include:[3]

  • Enpocket Platform: a mobile campaign management and delivery system combining multi-modal mechanics, including SMS, MMS, WAP advertising, and video with predictive analytics
  • Enpocket Mechanics: used by advertisers to lead consumers to store, to sell tickets, to offer ring tones and wallpapers, to offer discount coupons, and to show video of a product in action
  • Enpocket Network: provides brands to reach audience.

References

  1. ↑ "About Enpocket". Business Wire. 2004-11-01. Retrieved 2008-12-25. 
  2. ↑ "Nokia to acquire Enpocket to create a global mobile advertising leader". Nokia. 2007-09-17. Retrieved 2008-12-25. 
  3. ↑ 3.0 3.1 "Enpocket, Inc. — Company Overview". BusinessWeek. Retrieved 2008-12-25. 

External links

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