Emgrand
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| Product type | Automobile marque |
| Owner | Geely |
| Country | China |
| Introduced | 2009 |
| Markets | Global |
| Website | dhcar.cn (Chinese) |
| Emgrand | |||||||||||||||
| Chinese | 帝豪品牌 | ||||||||||||||
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| Literal meaning | Imperial brand | ||||||||||||||
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Emgrand (Chinese: 帝豪品牌; [tixɑʊ̯ pʰinpʰaɪ̯]), literally "imperial brand", is an automobile marque owned by the Chinese automaker Geely.[1] It was launched in August 2009.
History
The Emgrand marque was publicly unveiled at the 2009 Auto Shanghai autoshow, together with two other new Geely brands, Englon and Gleagle.[1][2]
The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in Ningbo, Zhejiang.[1][3] The EC7 went on sale in China in mid-August 2009 as the marque's launch model.[3] The second Emgrand production model, the Emgrand EC8, was launched in October 2010.[4]
In December 2011 it was announced that Emgrand would be launched in the United Kingdom in late-2012, with the Emgrand EC7 planned to be the first model to go on sale.[5] Emgrand vehicles will be distributed in the UK by Manganese Bronze Holdings (which Geely owns), trading under the name Geely Auto UK.[5]
Products
Current production models
The current Emgrand model range comprises the following models:[6]
- Emgrand EC7 (mid-size front-wheel drive sedan and hatchback)
- Emgrand EC7-RV
- Emgrand EC8
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Future production models
Emgrand products currently in development include the EC9, a full-size sedan to be based on the platform of the Volvo S80 and planned to be launched in 2015.[7]
Concept cars
A concept of the Emgrand GE limousine car was unveiled at 2009 Auto Shanghai autoshow, with a refined version later shown at the 2010 Beijing Auto Show.[8][9]
Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show - the EX8, EX9 and GE.[10]
Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a full-size sedan previewing the Emgrand EC9 production model.[7][11]
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Production
Emgrand vehicles are principally assembled at the Geely plant in Ningbo, Zhejiang.
Sales
Around 110,000 Emgrand vehicles were sold in China in 2011, a 50 per cent increase on 2010.[10]
References
- ↑ 1.0 1.1 1.2 "Geely Launches New Emgrand Sub-Brand". Inside Line. 28 July 2009. Retrieved 29 May 2012.
- ↑ "2009 Shanghai Auto Show: Geely's New Multi-Brand Strategy". Inside Line. 17 April 2009. Retrieved 29 May 2012.
- ↑ 3.0 3.1 "Geely to launch Emgrand EC7 in mid-August". Gasgoo. 23 July 2009. Retrieved 29 May 2012.
- ↑ "Geely launches Emgrand EC8 today". Gasgoo. 29 October 2010. Retrieved 21 April 2013.
- ↑ 5.0 5.1 "Geely cars to be sold in the UK". The Telegraph. 5 December 2011. Retrieved 29 May 2012.
- ↑ "Emgrand - brand and product". Geely. Retrieved 30 May 2012.
- ↑ 7.0 7.1 "Another look at the Geely Emgrand KC concept on the Shanghai Auto Show". Car News China. 21 April 2013. Retrieved 21 April 2013.
- ↑ "Geely's Emgrand GE debuts". China Daily. 24 April 2010. Retrieved 29 May 2012.
- ↑ "Geely GE Picture". Inside Line. 19 April 2010. Retrieved 29 May 2012.
- ↑ 10.0 10.1 "Geely Emgrand: a model medium/high-end homegrown brand". Global Times. 25 May 2012. Retrieved 29 May 2012.
- ↑ "Geely reveals futuristic KC concept". China Car Times. 20 April 2013. Retrieved 21 April 2013.
External links
- Official website (Chinese)
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