Embellish (EP)

Embellish
EP by The Jellyrox
Released	April 23, 2013
Genre	Electronic, indietronic, electropop, techno
Length	23:17
Label	Independent
Producer	Matt Langston
The Jellyrox chronology
Heta Himlen (2012) Embellish (2013)

Professional ratings
Review scores
Source	Rating
CM Addict	[1]
Cross Rhythms	(Favorable)[2]
Newreleasetuesday.com	[3]

Embellish is the second official extended play release by the American electronic music artist, The Jellyrox.

Background

The EP's production was heavily covered via The Jellyrox's Tumblr blog.

On January 10, 2013, Matt Langston revealed he had began to work on a new EP and hoped to have it out sometime in the spring.^[4] Through his blog, Langston began a series of ten posts updating fans on the progress of the new release. After a few weeks, a pre-order of the Embellish EP was announced and set on The Jellyrox's official store. Fans who pre-ordered the record got it as early as a month in advance. Embellish debuted on iTunes April 23, 2013.^[5]

Matt Langston stated his reasons for his naming the EP, Embellish, when he said "I’ve decided to call the EP Embellish, mostly because I kind of like the sound of that word and also because I feel like that's what most pop music is…a tiny idea that somehow gets dressed up and passed around a 1920’s jazz club and made a big deal of when it's really not."^[6]

Track listing

Reception

The EP received overall favorable reviews from different music sites and even garnered a rare 5-star rating from New Release Tuesday: "If you've been looking for an electronic album that is as exceptional as it is unpretentious, this is a project for you. Between the shimmering synth builds and the whimsically young yet honest lyrics, this is a collection that truly shines. Blending just the right amount of reflection and tongue-in-cheek cleverness in the lyrics, Matt Langston has created an EP that is solid from beginning to end both musically and lyrically." ~ Elraen of NRT

Awards

The EP was nominated for "Best EP of the Year" in the 2014 We Love Christian Music awards.^[7]

Notes

• Embellish was the first Jellyrox release to ever be available in a physical format. After the release, Langston went back and made his previous release, Heta Himlen available in a hard copy format via the "Embellish Special" on his official online store.^[8]
• In the first verse of the track, "Fade To Fiction," Langston makes a subtle reference to the song "Starlight" off his original Jellyrox EP release.
• Following the release, Langston made the acoustic version of "Rebel Tide" available on Bandcamp.^[9]
• A live recording from the release party of Embellish was posted in late June in which Langston performed Soft Cell's "Tainted Love". The song was released on The Jellyrox's SoundCloud with a download option for the first hundred to find it.^[10]
• The singles, "Someone Else," "Rebel Tide," and "Rebel Tide (Coffee House version)," have began being played on three different radio stations.^{[11][12][13][14]}
• In the rough draft of the Embellish track listing, a seventh song entitled "Fade To Fiction (Acoustic)" was seen.^[15] However, this track has never been released.

References