Dymocks Booksellers

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Dymocks Booksellers
Type Private
Industry Retailing
Founded 1879
Founder(s) William Dymock
Headquarters Sydney, Australia
Number of locations Australia, Hong Kong
Products Books, DVDs & eBooks
Website http://www.dymocks.com.au
http://www.dymocks.co.nz
http://www.dymocks.com.hk
Dymocks in IFC MALL, Hong Kong

Dymocks booksellers is a bookstore chain founded in Australia. It currently has 73 stores in Australia,[1] and 13 in Hong Kong.[2]

History

Its first bookstore was opened in Sydney by William Dymock in 1879, in Market Street. As his business grew over the years, he moved to larger premises, and eventually had a million books in stock. As he had died childless and unmarried, the business passed to his sister, Marjory, who was married to John Forsyth. Since then, the Forsyth family has managed Dymocks. In 1922, the Dymock family purchased the site of the old Royal Hotel in George Street, and built the historic, Art Deco landmark Dymocks building, completed in 1930. In 1986 the bookstore chain was established as a franchise chain, and has since opened stores in every mainland Australian state, and also internationally in New Zealand and Singapore.[3]

In 1999, Dymocks Booksellers entered into a joint venture with South China Morning Post (Holdings) to set up Dymocks Franchise Systems (China), in order to expand the Dymocks chain into Hong Kong. As at end of 2009, there are 13 stores in Hong Kong.[4]

Dymocks today

Dymocks is a privately owned company which has been a part of the Australian retail landscape since 1879.

In addition to stocking music CDs, DVDs and other related items, Dymocks now has an online store launched in late 2006 in response to the increasing penetration into the Australian book market of online retailers such as Amazon.com.[5]

Dymocks has a comprehensive multi-channel strategy including an international retail network of approximately 85 stores; an online website; loyalty program, regular catalogues and social media.

Dymocks is the largest bookseller in Australia and currently holds close to 20% of the Australian book market, as well as being the largest English language bookseller in Hong Kong.

In 2009 Dymocks acquired an 80% equity stake in the Australian owned and operated Healthy Habits sandwich bar franchise for an undisclosed sum.[6]

Loyalty program

Dymocks has a loyalty program called 'Dymocks Booklover Rewards', originally launched in 2001, and relaunched in 2006. It is a free program to join, and shoppers can receive discounts after making purchases. Every purchase that is made accumulates points. For every $100 that is spent, a discount of $5 off your next purchase can be made. Prizes occur each month, and members receive information about upcoming releases, book launches and VIP nights.

References

  1. ↑ Carolyn Cummins; Danny John (2007-07-26). "Dymocks ponders a bid as Borders parent retreats". Business (Sydney Morning Herald). p. 27. Retrieved 2007-09-08. 
  2. ↑ http://www.dymocks.com.hk/
  3. ↑ Teo Pau Lin (2000-07-03). "Shopping down under". The Straits Times. "With CityLink Mall connecting the Raffles City and Marina Centre areas, pedestrians can pick up a coffee or a couple of CDs on the go easily ... ANCHOR TENANTS: HMV music store, Dymocks Books and Pacific Coffee Company" 
  4. ↑ Tsang, Denise (1999-09-01). "Dymocks, SCMP forge mainland venture.". South China Morning Post. 
  5. ↑ Staff writer (2006-11-24). "Dymocks responds to Amazon". Adbrief. p. 3. "Australia's Dymocks Booksellers has revamped its online store to be more competitive with US rival, Amazon." 
  6. ↑ Masters, Clare (2007-08-01). "Carr turns new page in career". The Daily Telegraph. p. 8. 

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