Dwindle Distribution

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Dwindle Distribution, based in El Segundo, California, United States (US), was, as of January 2005, the world's largest skateboard company and is a component of Globe International Limited.[1] The company was originally founded by Steve Rocco (together with Rodney Mullen), with its formation recognized as a key event in the creation of a skateboard industry owned by those individuals actively involved in the skateboarding lifestyle.[2]

History

While professional skateboarder, Rodney Mullen was still a sponsored rider for the renowned Powell-Peralta "Bones Brigade" team, Rocco, under the original name, "World Industries", convinced Mullen to join him in the further development of what would become the first skater-owned skateboard company; Mullen was forced to leave his place at Powell-Peralta as a result. Mullen was also persuaded to continue professional skateboarding in the face of the declining popularity of his foundational discipline, freestyle skateboarding. Rocco has stated in an online documentary: "To me a business partner was anybody that, you know, just had excess cash, gullibility, and, ah, absenteeism—Rodney had all of those, and, ah, he bought out John Lucero for six thousand dollars and became a partner."[3]

As of September 2012, Dwindle's skateboard decks are manufactured at the DSM (Douglas Street Manufacturing) Premium Woodshop that is located in China. The factory's workers use maple wood that is imported from Canada for the production process.[4] DSM was first announced in 2003 following a three-year development process that involved the collaboration of Mullen and Dwindle's former president, Frank Messman. The announcement caused a widespread surprised reaction in the skateboard industry, as production had previously been solely based in North America, and concern was raised regarding job losses. Matt Hill, Dwindle's vice-president at the time, stated: "When you get down to the labor issues, if we sell a lot more boards, then we’ll create jobs here (in the U.S.A.), it’ll open a lot more doors."[5]

Former Brands

Now-defunct companies that have been distributed by Dwindle include, A-Team (founded by Mullen),[6] 101 (cofounded by Natas Kaupas and Steve Rocco),[7] Deca (founded by Daewon Song), Plan B (founded by Mike Ternasky),[8] and City Stars (founded by Kareem Campbell).[9] Dwindle also previously distributed the World Industries brand until it was sold to i.e. Distribution on June 25, 2007.[10]

Brands

As of August 2012, the company distributes nine skateboard brands:

Management

In January 2004, Matt Hill was the company's vice-president[5] and as of May 2012, Bod Boyle is the president of Dwindle Distribution.[11]

References

  1. ↑ Staff (12 January 2005). "Bod Boyle and Steve Douglas to join Dwindle Distribution". Malakye.com. Malakye. Retrieved 25 May 2012. 
  2. ↑ lloyd (3 June 2012). "The Man Who Souled The World". On-Point. On-Point. Retrieved 14 August 2012. 
  3. ↑ fasdgrefgagsdasdgasd (22 June 2006). "Rodney Mullen Bio Pt 2" (Video upload). YouTube. Google, Inc. Retrieved 24 December 2012. 
  4. ↑ 30shot (September 2012). "DSM Video" (Video upload). 30shot on Vimeo. Vimeo LLC. Retrieved 19 September 2013. 
  5. ↑ 5.0 5.1 "Dwindle Makes Moves". TransWorld Skateboarding. GrindMedia. 27 January 2004. Retrieved 19 September 2013. 
  6. ↑ skately (2012). "A-Team Skateboards". skately. Skately LLC. Retrieved 14 August 2012. 
  7. ↑ skately (2012). "101 Skateboards". skately. Skately LLC. Retrieved 14 August 2012. 
  8. ↑ elskateshop.com (1997–2012). "Plan B Skateboards". elskateshop.com. elskateshop.com. Retrieved 14 August 2012. 
  9. ↑ toms skateshop (8 May 2009). "City stars back in the game". Toms skateshop Amsterdam. Toms skateshop Amsterdam. Retrieved 14 August 2012. 
  10. ↑ Chris Oldfield (25 June 2007). "Media and ASX Release Globe announces the sale of World Industries" (PDF). Globe Corporate. Globe International. Retrieved 25 May 2012. 
  11. ↑ Staff (2012). "CORPORATE DIRECTORY". Globe Corporate. Globe International. Retrieved 25 May 2012. 

External links

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