Dutch Gold
 The '4 for 5' Dutch Gold package. | |
| Type | pilsner |
|---|---|
| Manufacturer | Anheuser-Busch InBev |
| Alcohol by volume | 4.2% ABV |
Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland. It was launched there in 1995.[1]
The beer
The beer is brewed and canned in the European Union under the licence of, and distributed by, Zuidhollandse Bierbrouwerij, a trading name of Anheuser-Busch InBev, a multinational beverage company which owns the 'Dutch Gold' trademark.[2] It is distributed in Ireland by Comans Wholesale, an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer contains 4.2% alcohol by volume. It is described by the distributor as having a "clean, fresh, crisp, typical Dutch beer flavour".[1]
Irish retailing
In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken.[3] Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.
Social and cultural implications
In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.[4]
University College Dublin has a Dutch Society that is synonymous on campus with Dutch Gold.[5]
References
- ↑ 1.0 1.1 "Dutch Gold - Go Dutch", Comans Wholesale, retrieved 17 May 2008
- ↑ InBev 2005 Annual Report List of trademarks including 'Dutch Gold' is on page 55
- ↑ East European Beers increasing significance Drinks Industry News, 8 November 2006
- ↑ Garda drink clampdown 'unfair' to lager company - The Irish Independent 20, June, 2006
- ↑ "Why there's now more to student life than boozing and beans (... seriously!", Irish Independent, 23 March 2005
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