DriveNow
 | |
| Type | Public (subsidiary) |
|---|---|
| Industry | Car rental |
| Founded | 2011 |
| Headquarters | Munich, Germany |
| Number of locations | See Cities |
| Services | Carsharing |
| Parent | BMW Sixt |
| Website | Drive-Now.com |
DriveNow is a joint venture between BMW and Sixt that provides carsharing services in several cities in Europe and North America. DriveNow service began in Munich Germany in June 2011.[1] As of December 2012, DriveNow operates over 1,000 vehicles, which serve five cities worldwide and over 60,000 customers.[2]
Cities
The following table details all cities where DriveNow operates as of December 2012:
| City | Country | Vehicles | Type | Start date | Ref. |
|---|---|---|---|---|---|
| Munich | Germany | 300 | Gasoline & Electric | June 2011 | [3] |
| Berlin | Germany | 500 | Gasoline & Electric | September 2011 | [4] |
| Hamburg | Germany | 450 | Gasoline & Electric | Oktober 2013 | [5] |
| Dusseldorf | Germany | 150 | Gasoline & Electric | January 2012 | [6] |
| Cologne | Germany | 150 | Gasoline & Electric | September 2012 | [7] |
| San Francisco | U.S. | 70 | Electric | June 2012 | [8] |
Business model
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DriveNow business model is similar in all markets although rates vary. The company charges a base fee for the first 30 minutes of usage, followed by a per minute rate for every minute afterwards. Discounted rates for parked car, multi-hour usage and daily usage are also available and applied automatically.[9] In addition, there is a one-time registration fee. The rates are all-inclusive and cover rental, gas, insurance, parking (in authorized areas) and maintenance. In most markets, DriveNow vehicles can park in either specially designated parking spots, or in standard parking areas, with a special permit from the local municipality.[10]
Vehicles
DriveNow operates a variety of gasoline-powered BMW 1 Series, BMW X1 and Mini vehicles and the and electric-powered BMW ActiveE.[11] In the San Francisco Bay Area, Drive Now deployed a fleet of 70 BMW ActiveE electric cars in June 2012.[8]
Apps
First-party apps for mobile devices allow users to locate and reserve vehicles. When reserving a car online, the customers are able to see the car's fuel gauge (gasoline-powered cars) or the battery's state of charge (electric-powered cars), so if the customer wants to go for an extended drive, they can find the right car for that trip.
References
- ↑ http://www.bmwblog.com/2011/03/21/bmw-and-sixt-establish-drivenow-joint-venture-for-premium-car-sharing/
- ↑ http://electricdrive.org/index.php?ht=d/ReleaseDetails/id/33626
- ↑ https://de.drive-now.com/cities/?language=en_GB&L=1&L=1
- ↑ http://www.startupbootcamp.org/drivenow-to-get-startupbootcamp-on-the-road-in-germany/
- ↑ https://de.drive-now.com/cities/?L=1&language=en_GB
- ↑ http://www.startupbootcamp.org/drivenow-to-get-startupbootcamp-on-the-road-in-germany/
- ↑ https://de.drive-now.com/cities/?language=en_GB&L=1&L=1
- ↑ 8.0 8.1 Jon Fingas (2013-08-22). "BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit". Engadged.com. Retrieved 2013-09-06.
- ↑ https://de.drive-now.com/rates/?L=1
- ↑ https://de.drive-now.com/how-it-works/?L=1&language=en_GB
- ↑ DriveNow. "DriveNow Vehicles". DriveNow. Retrieved 2013-09-06.
External links
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