Dressipi

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Dressipi is a fashion recommendation service[1] co-founded by Donna North & Sarah McVittie in 2009. The company is located in London,United Kingdom and has 13 employees to date.[2] Each user signing up creates a Fashion Fingerprint, which determines personal taste in fashion and consumer’s compatibility with clothes.[3] The company launched their CARE technology (Context Aware Recommendation Engine) in October 2011, which uses Collaborative Filtering. After coming out of beta in November 2011, over 200,000 users signed up in the first week.[4] On 6 September 2012; ex-Marks and Spencer CEO Sir Stuart Rose[5] was appointed as Chairman of online fashion recommendation service for Dressipi.[6] The company’s stylists include Nicki Black, Tara Kavanagh-Dowsett and Selina Mills [7] as well as former Daily Mail fashion editor Natalie Theo.[8]

References

  1. ↑ Chanel and Joseph named UK’s top designer labels Vogue UK
  2. ↑ About Dressipi Dressipi
  3. ↑ Digital Fashion Love Disruptive Technologies Huffington Post
  4. ↑ Style By Numbers: How Dressipi uses probability data to predict your taste Wired
  5. ↑ Sir Stuart Rose Wikipedia
  6. ↑ Rose becomes chair of fashion recommendation site Dressipi Retail Week
  7. ↑ The Dressipi Team Dressipi
  8. ↑ Natalie Theo Show Studio
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