Dongfeng Peugeot-Citroën

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Dongfeng Peugeot-Citroën Automobile Limited
Type Private joint venture
Industry Automotive
Founded 1992 (Wuhan)
Headquarters Wuhan, Hubei, China
Products Automobiles
Parent Dongfeng Motor Corporation (50%)
PSA Peugeot Citroën (50%)
Website www.dpca.com.cn/publish/index.jsp
Dongfeng Peugeot-Citroën
Simplified Chinese 神龙汽车有限公司
Traditional Chinese 神龍汽車有限公司
Literal meaning Dongfeng Peugeot-Citroën Automobile Limited

Dongfeng Peugeot-Citroën Automobile Limited[1] (DPCA) is a joint venture between the Dongfeng Motor Corporation and the French PSA Peugeot Citroën. Based in Wuhan, capital of Hubei province, it manufactures Peugeot and Citroën models for sale in China.[1] Imported models are also sold although by a separate, wholly PSA-owned subsidiary, Peugeot Citroën (China) Automotive Trade Co Ltd.[1]

History

PSA Peugeot Citroën was an early entrant in the Chinese auto market. In 1985 it established a Chinese company, Guangzhou Peugeot Automobile Company, as a joint venture with the government of Guangzhou.[2] This company was defunct by 1997.[1]

While PSA Peugeot Citroën's original effort was still operating, the company initiated a second. Responding to a request for a foreign partner from large, indigenous vehicle makers Dongfeng Motor Corporation (a deal already rejected by Toyota) to build smaller vehicles, they planned on Chinese production of the Citroën ZX.[3] Delayed by two years due to French government resistance following the Tiananmen Square massacre, the project only came off the ground in 1992. The joint venture company was located in Wuhan and was known as Dongfeng Citroën Automobile Company (DCAC); it is the forerunner to the current Dongfeng Peugeot-Citroën Automobile (DPCA).[4]

Established in 1992 producing from semi-complete knock-down kits, by 1996 production capacity had reached 150,000 units/year, and its second offering, the Fukang 988 sedan, was added in 1998.[1] Its first product was a hatchback built from semi-complete knock-down kits, the ZX Fukang.[1] The project was never very successful, due to a limited lineup and delays at the beginning.[3]

While most current offerings are versions of cars available in other markets, some vehicles have been tailored to better suit local demand such as changing hatchbacks to three-box designs.[5] At least one car, called the Citroën C2, was specifically designed for China.[6]

In 2002 DPCA introduced the company's first Peugeot-branded model. This marked a resumption of Peugeot production in China, as a separate joint venture company, the Guangzhou Peugeot Automobile Company, manufactured Peugeot models until 1997.[1]

DPCA has also participated in a number of road-safety awareness campaigns (CSR).[1]

Operations

Production bases and facilities

This joint venture has two production bases in Wuhan, Hubei province.[1]

In May, 2011, DPCA started construction of a 3rd production base, also in Hubei province. With an annual production capacity of 300,000 units, it will add to existing capacity of 450,000 units/year.[7] Such per year production capacity figures may consider vehicles and engines as discrete.

PSA Peugeot Citroën has two facilities in Shanghai—an R&D center,[8] the China Tech Center, and a name-unknown design center.[8] These locations are not owned by DPCA, but they may contribute to it.[citation needed] The 2010 Citroën Metropolis was designed in Shanghai.[citation needed]

Dealer network

Its dealer network boasts nearly 300 Citroën shops in over 200 Chinese cities and about 170[8] Peugeot showrooms (other sales and service stores that carry and cater to Peugeots do exist).[1] Imported models are usually not carried.[1]

Products

C2, a Citroën-labelled Peugeot 206 made in China
C2 rearview

Citroën and Peugeot models sold in China over the years have included are listed below. Imported models are mainly sold through DPCA dealerships to complement the range of locally produced cars.[1]

Citroën Citroën C2, a compact car based on the Peugeot 206 specifically designed for China; it differs from the eponymous model, the Citroën C2, sold in more-developed markets. This entered production in September 2006.[9] The Citroën C4 Coupé is imported as is the C4 Grand Picasso and the Citroën C6.[1] Other, locally produced Citroëns include the C5, Elysée, Citroën C-Elysée (sedan and hatchback), Citroën Fukang, Citroën C-Triomphe, and Citroën C-Quatre.[1] There is also the Citroën C4L, a four-door saloon version of the Citroën C4 hatchback sold in the rest of the world.

Peugeot 206, 207 (hatchback and three-box), 207 CC (imported), 307 (sedan and hatchback), 307 CC (imported), 308 CC (imported), 308 SW (imported), 407 (imported), 407 SW Coupé (imported), 408, 607 (imported).[1] A Chinese-market version of the Peugeot 508 will soon be produced by the company.[8]

Ownership

As of 2010 DPCA is equally owned, but this was not always the case.[1] In 2000, ownership was: 31%, Dongfeng Motor Corporation; 39%, Chinese banks; 26.9%, Citroën; 3.1%, international banks.[1]

Sales figures

  • 1996 - 7200
  • 1997 - 28000
  • 1998 - 33400
  • 1999 - 44300
  • 2000 - 52000
  • 2001 - 53200
  • 2002 - 85100
  • 2003 - 103100
  • 2004 - 89100
  • 2005 - 140400
  • 2006 - 201318
  • 2007 - 300000
  • 2008 - 209000[10]
  • 2009 - 272000
  • 2010 - 376000

Sources PSA[11] · [12]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 1.14 1.15 1.16 China Division: PSA Peugeot Citroën in China; NEWS KIT, PSA Peugeot Citroën, April 2010 
  2. ↑ Fernandez, Juan Antonio; Liu, Shengjun (2007), China CEO: a case guide for business leaders in China, Singapore: John Wiley and Sons, p. 78, ISBN 978-0-470-82224-1 
  3. ↑ 3.0 3.1 Komura, Chikara (2000). "Comments on "Automobile Industrial Policy and WTO Agreements: China and Taiwan", presented by Cheng-Cherng Chen". In Hamada, Kōichi; Matsushita, Mitsuo; Kōmura, Chikara. Dreams and Dilemmas: Economic Friction and Dispute Resolution in the Asia-Pacific (Singapore: Seikei University Center for Asian and Pacific Studies, Japan): 167. ISBN 981-230-069-4. 
  4. ↑ Thun, Eric (2006). Changing lanes in China: foreign direct investment, local government, and auto sector development (illustrated ed.). Cambridge University Press. pp. 174–175. ISBN 978-0-521-84382-9. 
  5. ↑ Åhman, Michael, ed. (1999). Bilkatalogen 2000 (Swedish edition of German Auto Katalog) (in Swedish). Solna, Sweden: Auto Motor & Sport Sverige AB. p. 149. 
  6. ↑ PSA Peugeot Citroën in China; NEWS KIT, p.4
  7. ↑ Dongfeng Peugeot Citroen builds third China plant chinadaily.com.cn, 2011-05-19
  8. ↑ 8.0 8.1 8.2 8.3 Peugeot sees China driving its brand chinadaily.com.cn, 2010-10-29
  9. ↑ World of Cars 2006·2007. Warsaw, Poland: Media Connection Sp. z o.o. 2006. p. 230. 
  10. ↑ "Sur la voie de la globalisation" (in French). PSA Peugeot Citroën. 16 August 2011. Retrieved 7 June 2011. 
  11. ↑ Dossier de presse PSA (1996-2005)
  12. ↑ "Dossier de presse Chine - avril 2011" (PDF) (in French). PSA Peugeot Citroën. 18 April 2011. Retrieved 3 June 2011. 

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