Distributed presence

From Wikipedia, the free encyclopedia

Distributed Presence is a digital marketing term that means distributing a brand's presence through multiple communications channels to effectively reach target consumers. Brands have an arsenal of tactics today to reach and communicate with consumers, some of which include: video, audio, email, websites and microsites, paid media, search engine optimization and search engine marketing, blogging, social media, social influence programs, web content syndication and distribution, widgets, gadgets, word-of-mouth and viral marketing programs, mobile media, mobile text marketing, mobile applications, convergent media, etc.

The term was originally used by Sherry Turkle in her 1995 book, Life on the Screen: Identity in the Age of the Internet. As it relates to digital marketing, the term itself was first used by Keith Rhodes, a digital marketing industry veteran, in his blog Distributed Presence . The term Distributed Presence is now a widely searched and generally accepted digital marketing industry term.

Marketing
Key concepts
Product marketing Pricing Distribution Service Retail Brand management Brand licensing Account-based marketing Ethics Effectiveness Research Segmentation Strategy Activation Management Dominance Marketing operations Social marketing Identity
Promotional contents
Advertising Branding Underwriting spot Direct marketing Personal sales Product placement Publicity Sales promotion Sex in advertising Loyalty marketing Mobile marketing Premiums Prizes Corporate anniversary On-hold messaging
Promotional media
Printing Publication Broadcasting Out-of-home advertising Internet Point of sale Merchandise Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassador Drip marketing Visual merchandising
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