Despair, Inc.

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Despair, Inc.
Type Private
Founded 1998[1]
Headquarters Austin, Texas, USA
Area served International
Key people E.L. Kersten, Ph.D. (co-founder)
Products "Demotivators": Posters, calendars, misc.
Website www.despair.com

Despair, Inc is a company based in Austin, Texas, that produces posters and souvenirs that satirize the motivational indoctrination common in corporate environments.[2][3][4][5]

They are known for their cynical and ironic "Demotivator" items, which parody the grandiose imagery and solemn language of Successories, a range of motivational products. Examples:

  • MEETINGS: None of us is as dumb as all of us.
  • BLAME: The secret to success is knowing who to blame for your failures.
  • DREAMS: Dreams are like rainbows. Only idiots chase them.

On the company website, each "Demotivator" is followed by a list of individuals who the company feels would be a perfect candidate for the item. A running gag is that the category "Disaffected College Students" (or a variant thereof) is included in most listings.

Other works

Despair, Inc. merchandise
Photo of merchandise inside Despair, Inc.'s Austin warehouse.

In 2000, Despair, Inc. obtained a registered trademark in the USA for the familiar frowny emoticon :-( when used on "greeting cards, posters and art prints". In 2001, they issued a satirical press release, announcing that they would sue "anyone and everyone who uses the so-called 'frowny' emoticon, or our trademarked logo, in their written email correspondence. Ever."[6]

In 2005, Despair, Inc. published The Art of Demotivation by E.L. Kersten, Ph.D., a former professor of organizational communication, co-founder and currently frontman of Despair, Inc. It is a spoof of the management guru book genre and features 18 stylized renderings of Demotivators to illustrate the points. The book comes in three editions including a $1,195.00 Chairman edition. In 2006, the Harvard Business Review published a serious essay on the nature of work and self-fulfillment by Kersten: "Let Me Take You Down".[7]

See also

  • Demotywatory.pl, a Polish entertainment website devoted to satire, including a comprehensive collection of demotivational posters
  • Life is good, a lifestyle brand best known for its optimistic T-shirts and merchandise

References

  1. ↑ http://www.despair.com/spin.html
  2. ↑ "At the Whiteboard: Signs of a demotivated workforce" ZDnet ZDNet
  3. ↑ ""Low Flying Fish" NPR". Soundprint.org. Retrieved 2013-12-04. 
  4. ↑ ""Despair, Inc. – The Brand for Cynics" CNN Jan. 17, 2004". Cnn.com. Retrieved 2013-12-04. 
  5. ↑ thatotherpaper Article About Despair, Inc. and sister company Amplifier
  6. ↑
  7. ↑ "Harvard Business Review Magazine, Case Studies, Articles, Books, Pamphlets - Harvard Business Review". Harvardbusinessonline.hbsp.harvard.edu. Retrieved 2013-05-03. 

External links

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