Deira City Centre
 Deira City Centre, Dubai | |
| Location |
Dubai,  United Arab Emirates |
|---|---|
| Coordinates | 25°15′5″N 55°19′56″E / 25.25139°N 55.33222°ECoordinates: 25°15′5″N 55°19′56″E / 25.25139°N 55.33222°E |
| Opening date | 1996 |
| Management | Majid Al Futtaim Group |
| Owner | Majid Al Futtaim Group |
| No. of stores and services | 340 |
| Total retail floor area | 1,300,000 sq ft (120,000 m2) |
| No. of floors | 3 |
| Website | http://www.deiracitycentre.com |
Deira City Centre (Arabic: ديرة سيتي سنتر) is located in Dubai, United Arab Emirates, and is the original flagship mall in the Majid Al Futtaim Properties portfolio. Deira City Centre opened in 1995, and receives over 20 million visitors annually.
Deira City Centre has 120,014 square meters of Gross Leasable Area (GLA) and over 370 retail stores. The malls anchor stores include Carrefour, Debenhams, Iconic, Sharaf DG, Virgin Megastore and Paris Gallery.
The mall also houses VOX Cinemas, an 11-screen multiplex cinema, Magic Planet family entertainment centre, over 58 international dining options, Fitness First facility, and a link to the Dubai Metro Station.
Deira City Centre is connected to three hotels including City Centre Hotel and Residence, managed by Pullman; Novotel Deira City Centre; and Ibis Deira City Centre.
In March 2013 Deira City Centre announced a US $5.9m redevelopment project. The redevelopment will upgrade the malls centre court, create easier metro access and an enhanced food court.
Dining
Deira City Centre houses over 60 restaurants, cafés and food outlets including Chili’s, Coco’s, China Times, Hatam, P.F. Chang’s, Gazebo and Texas Roadhouse; and international Food Court with 21 outlets such as KFC, McDonald’s, Mrs Vanelli’s and Charley’s Grilled Subs, Chowking, Fat Burger & Baja Fresh.
Entertainment
- Magic Planet
Magic Planet is a popular family entertainment centre in the Middle East. It features the latest simulators, video games and theme rides for children.
- Bowling City
Bowling City is a cosmic bowling arena with 8 lanes, as well as billiards, internet and network games, karaoke, and a snack bar
- VOX Cinemas
VOX Cinemas Deira City Centre is an 11-screen cinema multiplex with two 3D Digital RealD screens including Extreme Screen Digital screen cinema. VOX Cinemas is spread over 5,661 square meters with 2,795 seats and also features VOX Café.
Milestones
- 1995: Deira City Centre opened
- 2011: Underwent redevelopment to open 55 new retail stores
- 2013: Announced $6m redevelopment project to introduce new dining options and improved accessibility
Industry Recognition & Awards
- 2012 ICSC Gold Award – Social Media: ‘Be a Cosmo Cover Star’
- 2011 ICSC Gold Award – Marketing Excellence Cause Related Marketing: Go Red for Woman, campaign for heart disease awareness amongst women
- 2010 Dubai Award for Sustainable Transport, Mobility Management Category, for Complimentary Shuttle Bus Services
- 2009 ICSC Foundation Community Support Award (Asia Pacific & MENA) - ‘Make A Difference’ Ramadan Charity Campaign
- 2009 ICSC Silver Award - Corporate Community Relations Category: ‘Make A Difference’ Ramadan Charity Campaign
- 2009 ICSC MAXI Silver Award- Sales Promotion Category: ‘Make a Fashion Pit Stop’
- 2008 ICSC Award (Asia )– Sales Promotion: ‘DCC Loves U’ Sales Promotion
- 2008 DSF Innovation Award for ‘Best Mall Promotion’ during Dubai Shopping Festival
- 2007 ICSC MAXI Award – Sales Promotion: ‘DCC Loves U’ Sales Promotion
- 2005 ICSC MAXI Award – Sales Promotion: ‘World Famous Sale’ Promotion
- 2005 DSF Innovation Award for ‘Best Mall Promotion’ during Dubai Shopping Festival
- 2005 Guinness World Record for ‘Mass Handshake Participation’ (February 11,2005)
- 2004 DSF Innovation Award for ‘Best Mall Décor’ during Dubai Shopping Festival
- 2003 Gulf Brand of the Decade Award
- 2003 New York Advertising Festival Award for the DSF ‘Diamond Campaign’
Deira City Centre is owned by the Majid Al Futtaim group, and is one of six City Centre malls — the others are located in Ajman, Alexandria, Cairo, Muscat and Sharjah.[1]
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City Center Hotel
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Debenhams Showroom at Deira City Center
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outdoor city center in 2012
External links
- Deira City Centre - Official Website
- Majid Al Futtaim MAF Holding website
References
- ↑ "Majid Al Futtaim Shopping Malls - Community Malls". Majid Al Futtaim Group. Archived from the original on 2008-01-09. Retrieved 2008-03-11.
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