Decon

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Decon
Founded 2002
Headquarters New York, NY, United States
Key people Peter Bittenbender (co-founder, CEO)
Jason Goldwatch (co-founder)
Website www.decon.co

Decon is a New York-based creative studio. Housing production, creative, strategy and music divisions, the company creates campaigns on behalf of brands and advertising agencies.[1]

History

Originally named Deconstruction Company, the company was founded in 2002 by Peter Bittenbender and Jason Goldwatch after the success of their award-winning hip-hop documentary and accompanying soundtrack, One Big Trip.[2]

In 2012, Decon earned a Promax Award for their work on NBCUniversal's "Green Week" campaign.[3] That year, Misha Louy and Sacha Jenkins both joined as partners, expanding their Production and Entertainment divisions.[4][5]

Decon Records

Early album releases saw Decon working alongside Project Blowed and Okayplayer.[6] In 2011, Decon earned recognition from Billboard as one of the 50 Best Indie Labels in America.[7]

Roster

See also

References

  1. ↑ Frazer, Bryant (May 30, 2012). "Five Questions: Peter Bittenbender, Co-Founder and CEO, Decon". Studio Daily. 
  2. ↑ Soleimanpour, Arthur (March 25, 2010). "Brands Who Became Agencies: Decon Creative Group". PSFK. 
  3. ↑ "2012 promaxbda design north america awards winners list". PromaxBDA. 
  4. ↑ Wolfe, Jennifer (March 20, 2012). "Misha Louy Partners with Decon as Executive Producer". AWN. 
  5. ↑ "Decon Keeps Rolling with Sacha Jenkins". Newsle. May 2, 2012. 
  6. ↑ Mitchell, Gail (January 22, 2004). "Roots Launch Okayplayer Records". Billboard. 
  7. ↑ "Billboard Pro's D.I.Y. 50 Indie Labels (Part II)". Billboard. August 15, 2011. 

External links

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