Daniel Yankelovich

Daniel Yankelovich (born 1924) is a public opinion analyst and social scientist.

Education

After attending Boston Latin School, Yankelovich graduated from Harvard University in 1946 and 1950 before completing postgraduate studies at the Sorbonne in France. As a psychology professor he has taught at New York University and the The New School for Social Research. In 1996 he served as Senior Fellow at the John F. Kennedy School of Government at Harvard.

Founds research firm

In 1958 he founded the marketing and research firm Daniel Yankelovich, Inc., which was later renamed as Yankelovich, Skelly, & White, Inc., remaining chair till 1986. He also founded The New York Times/Yankelovich Poll, now The New York Times/CBS Poll. In 1976, together with Cyrus Vance, he founded Public Agenda, a nonpartisan group devoted to public opinion and citizen education. In 1995 he was awarded the Helen Dinerman Award by the World Association for Public Opinion Research.

Landmark Education study

Yankelovich conducted an analysis of Landmark Education, Analysis of The Landmark Forum and Its Benefits, which consisted of a survey conducted of more than 1300 people who completed The Landmark Forum during a three-month period. Some details of the study methodology, especially concerning sampling methods and demographics of study participants, remain undefined in Landmark Education's "full report" on it. It is unknown whether any part of Yankelovich's study was based on direct empirical research through participation in any of Landmark Education's related coursework. Yankelovich concluded that 3 month after having participated 90% to 95% self-reported value in taking the course.^[1][2]

Publications

His books include Coming to Public Judgment:Making Democracy Work in a Complex World (ISBN 0-8156-0254-5), The Magic of Dialogue:Transforming Conflict into Cooperation (ISBN 0-684-85457-0), Profit With Honor: The New Stage of Market Capitalism (ISBN 0-300-10858-3), and Uniting America: Restoring the Vital Center to American Democracy (editor, with Norton Garfinkle, Yale University Press, 2006 (ISBN 0-300-10856-7)).

Trusteeships and Advisory Boards

He has served as a trustee at the Carnegie Foundation for the Advancement of Education.

Yankelovich is Chair of the Advisory Board of the Future of American Democracy Foundation, a nonprofit, nonpartisan foundation in partnership with Yale University Press and the Yale Center for International and Area Studies , "dedicated to research and education aimed at renewing and sustaining the historic vision of American democracy."

See also

• International Leadership Forum
• Landmark Education
• Raymond Fowler

References

External links

• Daniel Yankelovich Papers at the University of Connecticut library
• Public Agenda
• International Leadership Forum
• Appearances on C-SPAN
• Works by or about Daniel Yankelovich in libraries (WorldCat catalog)