DWKX
 | |
| City of license | Pasig City |
|---|---|
| Broadcast area | Metro Manila, surrounding areas |
| Branding | 103.5 K-Lite |
| Slogan | The Hits and Lite Favorites |
| Frequency | 103.5 MHz |
| First air date |
October 23, 1995 as the 1st iteration of K-Lite January 1, 2007 as Heart FM June 20, 2007 as Max FM August 23, 2010 as Wow FM July 22, 2013 as the 2nd iteration of K-Lite |
| Format | Hot Adult Contemporary |
| Power | 25,000 watts |
| ERP | 100,000 watts |
| Callsign meaning | DWKX |
| Former callsigns | DWCS (1986–1995) |
| Owner | Advanced Media Broadcasting System, Inc. |
| Website | http://1035klite.blogspot.com/ |
DWKX (103.5 FM) – branded as 103.5 K-Lite – is a radio station in the Philippines that plays Hot adult contemporary format. It was owned by Advanced Media Broadcasting System, Inc. The station's studio is located in Jollibee Plaza, Ortigas Center, Pasig City, with its transmitter located in Paragon Plaza Building, EDSA corner Reliance street, Mandaluyong City.
It was known as the first iteration of 103.5 K-Lite from October 23, 1995 – November 30, 2006 and Heart 103.5 from January 1, 2007 - June 19, 2007.
In November 2006, the management of K-Lite decided to reformat and reorganize the station. On New Year's Day 2007, it was relaunched as Heart 1035 with an easy listening format, and new on-air personalities. They transferred their studio from Paragon Plaza to Jollibee Plaza.
On June 19, 2007, at exactly 9:00pm, 103.5 underwent another change of format, rebranding as 103.5 Max FM (one-oh-three and-a-half Max FM) with a CHR format. By 2009, they switched directions to Top 40/Dance but kept the 103.5 Max FM moniker intact.
From August 23, 2010 to July 2013, the station shifted from an A-B format to a "pang-masa" format. Known as 103.5 Wow FM, this was Tiger 22 Media Corporation's first venture into the mainstream, mass-based market. The format lasted for almost three years, ending its run on July 17, 2013.
On July 22, 2013, 103.5 was relaunched as the second iteration of 103.5 K-Lite, reverting to its new hot adult contemporary format.
History & programming
The first 103.5 K-Lite (1995–2006)
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Seven of Manila's best disc jockeys (Joe Schmoe, Paul Reno, Jay Latin, Dick Reese, Joshua, Martin Gill and Little David) set out to form a radio station that would be best in the much-established and well-known old hands of the industry. The new station occupied the frequency, studios and equipment formerly handled by the defunct standards music station DWCS (103.5 CS, then owned by Global Broadcasting System) and changed its call sign to DWKX. K-Lite started airing on October 23, 1995. The first DJ to go on air was Joe Schmoe; his first song was "Pride (In the Name of Love)" by U2. Within a few months, it became the favorite radio station of the young professionals and more outspoken listeners.
Offering the best of adult contemporary music and spicing everyday music fare with daring, thought provoking talk, Manila's "First InterActive Radio Station" became a reality. Through the years, K-Lite aired quality talk shows including the groundbreaking program, 'Talk Back' with Joshua (replaced by Vince Faner in 1999) and Jinji, as well as 'Nitelite' with Li'l David, Monica and The Blade, 'Girl Talk' with Monica and Jinji, 'Sportslite' with Anthony Suntay and 'Twisted' with Jessica Zafra and Li'l David. K-Lite made radio talk shows a staple in the FM band.
The station changed its format to attract more audiences from different demographics. From "Right Kind of Lite" format in the late 1990s to "Best Music of the 80s, 90s & Today" in the turn of the century to "Manila's Lite Alternative" in 2003 to 2006. K-Lite began playing alternative rock and sometimes hard rock music on a more frequent basis.
103.5 K-Lite made promotional events that meant more than just parties. The station brought their loyal listeners to get front row seats to the Grammy Awards, international concert tours and celebrity events, and later on, serving free Starbucks Coffee to the call centre agents in the past few years. K-Lite also made its milestone as the very first radio station that covered The Dodgeball Cup on The Morning Brew.
Disc jockeys of K-Lite made their final broadcast altogether on November 30, 2006 to give thanks to their beloved listeners.
Its lite alternative format has since been carried over to sister station Jam 88.3.
Heart FM 1035 (2007)
On January 1, 2007, Heart 103.5 debuted on the airwaves as "Easy Listening the Way it Should Be. The format was easy listening (a mix of contemporary alternative & R&B). They later switched their slogan to "Easy Listening. Redefined."
Heart 1035 had a number of promotional events in the span of six months (Heart Cinemania Premieres, Drives & Jives Stickering, Heart on Air & Ice, Voices for Albay, and others). But in May 2007, Heart 1035 sponsored "The Best Damn Thing" Contest where they sent one of their loyal listeners to Hong Kong to meet Avril Lavigne in person for a special Asian Launch of her album "The Best Damn Thing" at the Hong Kong Convention Center.
Also in May 2005, Heart 1035 won the award for Caltex Fastbreak to the NBA Promo as "The Best Radio Station in Execution of a Promo" beating out other competing radio stations (Jam 88.3, Wave 89.1, Magic 89.9, RX 93.1, Hit 99.5 (now 99.5 Play FM), and Crossover 105.1).
On June 18, 2007, the Heart personalities made their final broadcast as a group.
103.5 Max FM (2007–2010)
At exactly 9:00pm of June 19, 2007 (originally planned 12:00am July 2nd, 2007), 103.5 presented a new format that sounded more mature akin to adult contemporary. The music covers both old and new hits with a new station name: 103.5 (initially read on air as one-oh-three and-a-half) MAX FM. Their slogan was "In Tune with Manila". The format resembles of the first iteration of 99.5 RT, which at that time was known as 99.5 Hit FM.
In mid-2009, the station's sound shifted to a predominantly dance format, with new slogans "Move To It!" and "Manila's Leading Dance Source", introduced to emphasize as such. DWKX's flip to dance put them in competition with DZUR, whose direction focuses mostly on pure underground club content, as opposed to DWKX's straight-ahead broader approach. In addition, DWKX also became the first fully licensed commercial dance radio outlet to cover Metro Manila since the demise of 89 DMZ, whose frequency is currently occupied by rhythmic contemporary sister station Wave 891.
On June 19, 2010, right on the third anniversary of the station, and prior to that, it underwent some minor changes, among others the line-up of DJs and their shows, the revision of how they identify themselves on-air (they dropped the "one-oh-three and-a-half Max FM" in favor of "one-oh-three point five Max FM", as the former is said to be not that much suitable for radio), and the dropping of some of its long-running local programs and foreign syndicated dance programs.
On August 5, 2010, the jocks of Maxville made their final broadcast to give thanks to their listeners. Max FM resurfaced as an Internet radio station now called Global Max Radio, which was launched last October 1, 2010.
103.5 Wow FM (2010-2013)
On August 23, 2010 at 5:00am which the day saw the 2010 Manila hostage crisis, DWKX relaunched as a mass-based station branded 103.5 Wow FM. Laila Chikadora was the first DJ to go on board that morning, followed by Mister Fu & other top-rated DJs.[1] The station's tagline is "Lahveet!", which is the Tagalog bastardization of "Love it!". This is TRPI's (and now Tiger 22's) first venture into the mainstream, mass-based market. The station also upgraded its transmitting power to 45 kW making it the most powerful FM station in Metro Manila.
Following the resignation of Mr. Fu (who is now back to his originating radio station Energy FM), who was preceded by that of Francine Prieto, the remaining DJs had their final broadcast on July 17, to make way for a new brand come July 22, though the station will still use the Wow FM moniker until the end.
The second 103.5 K-Lite (2013-present)
On July 22, 2013 at 6:00am, after its absence for almost 7 years, 103.5 was relaunched as the second iteration of 103.5 K-Lite with the new slogan, "The Hits and Lite Favorites". EJ Electric was the first DJ to go on board, followed by other jocks, mostly from the Max FM/Wow FM roster & other stations. The official launch was made last August 1, 2013.[2]
Air staff
Current
- EJ Electric (EJ Alonso, from 99.5 RT's The Farm)
- Nikki (Nikki Viola, from RX 93.1's Radio1)
- Jacob (Jacob Perez, Special Projects Director, formerly Piolo Askal of 103.5 Wow FM)
- Mondo (Mondo Castro, formerly Johnny Chase from 103.5 Max FM)
- Max Speed (Alexander Gotinga, Station Manager, from Magic 89.9 and 103.5 Wow FM)
- Carl McFly (Carl Guzman, from 103.5 Max FM)
- Trish (Trish Cabral, from RX 93.1, NU 107 and Dig Radio)
- Romeo (RJ Borromeo, from Mellow 947)
- Sonny B. (Bong Aportadera, from Magic 89.9, 99.5 RT & 105.9 Mix FM)
- Scarlet (Menchu Antigua-Macapagal, from 99.5 RT/99.5 Play FM, 103.5 Max FM, and Solar News Channel)
- Paul Phoenix (from RX 93.1 and 96.3 Easy Rock)
- Tim Kong (Timothy Ong, from 103.5 Max FM)
- Noelle (Noelle Rodriguez)
- Janice (from Wave 891)
Programs
Current
- "Morning Buzz" - Flagship morning show, hosted by Sonny B. & Scarlett; Weekdays, 6am–9am.
- "Trish's Dishes" - Hosted by Trish; Weekdays, 12nn–3pm.
- "On The Loose" - Hosted by Carl McFly and Tim Kong; Weekdays, 6pm–9pm.
- "Lite Nites" - Hosted by Romeo and Noelle, Mondays to Thursdays, 9pm-12mn
- "The Hangover" - Pop culture & music, hosted by EJ Electric and Nikki V.; Saturdays, 3pm–6pm.
Compilation CDs
As 103.5 Max FM
- Party On Weekends 5 (Galaxy Records, 2007)
- Pink Party (Galaxy Records, 2007)
- Tunog Kalye (Universal Records, 2007)
- Bagong Tunog, Bagong Banda (Dyna Music, 2008)
As Wow FM
- Wow Lahveet! (Sony Music, 2010)
Slogans
| Branding | Slogan | Years active |
|---|---|---|
| 103.5 K-Lite | Right Kind of Lite | 1995-2000 |
| 103.5 K-Lite | Best Music of the 80s, 90s & Today | 2000-2003 |
| 103.5 K-Lite | Manila's Lite Alternative | 2003 - November 30, 2006 |
| Heart 103.5 | Easy Listening the Way it Should Be/Easy Listening. Redefined. | January 1, 2007 - June 18, 2007 |
| 103.5 Max FM (as an AC station) | In Tune with Manila | June 19, 2007 – 2009 |
| 103.5 Max FM (as a dance station) | Move to it!/Manila's leading dance source | 2009-August 5, 2010 |
| 103.5 Wow FM | Lahveet!/Labas dila! | August 23, 2010 – July 17, 2013 |
| 103.5 K-Lite | The Hits and Lite Favorites | July 22, 2013 – present |
Advanced Media Radio Network
| Branding | Callsign | Frequency | Location |
|---|---|---|---|
| 103.5 K-Lite | DWKX | 103.5 MHz | Metro Manila |
| One Radio 91.3 | DWKN | 91.3 MHz | Tabaco City |
| Radio Boracay RB106 | DYJV | 106.1 MHz | Boracay |
See also
References
- ↑ Star DJ Mr. Fu and Laila Chikadora relishes the challenge to make new radio station No.1, Philippine Entertainment Portal. Retrieved 21 August 2010.
- ↑ K-Lite returns to Manila Asia Radio Today. Retrieved July 24, 2013.
External links
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