DG (company)

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Digital Generation, Inc., which is commonly referred to as DG, (NASDAQ: DGIT)[1][2] is a provider of digital media services to the advertising, entertainment and broadcast industries. DG has an online media distribution network that is used by advertisers and agencies, and online radio, television, cable, network and print publishing destinations.

DG was ranked fifth on the 2009 Fortune Small Business list of the US' 100 Fastest Growing Small Public Companies.[3] It also ranked fifth on the 2009 Fortune Fastest Growing Companies in the World listing.[4]

History

DG was formerly known as DG FastChannel and was created when DG Systems and FastChannel Networks merged in 2006.[5]

DG Systems used satellite technology for advertising content distribution, which reduced the reliance on videotape distribution. DG Systems created a hybrid system that allowed for content delivery through either the satellite distribution system or through the Internet.[6]

FastChannel Networks used the Internet for delivery of content. FastChannel Networks created a Web-based interface for developing, managing and delivering advertising content. Using the Web, post houses, advertisers and agencies were able to collaborate, manage and distribute advertising content through an online application.

In 2011 [7] DG began buying up digital ad serving technologies in the online space, specifically focused on Rich Media vendors with global reach. Such companies include Mediamind Technologies, EyeWonder and the Unicast platform.

Products

Through DG’s Network operations center, video commercials can be digitally delivered to one station or simultaneously to all the cable and broadcast stations in DG’s Video Network. DG gives access to daily topical advertising, last-minute buys, television sweeps advertising, short-form syndicated programs, political spots and news actuaries.[8]

Network Reach

DG is headquartered in Irving, Texas. Other locations include New York, Chicago, Los Angeles, San Francisco, Boca Raton, Atlanta, Dallas, Detroit, Louisville, Toronto, London, and Herzliya in Israel.

As of 2011, MediaMind - the online division of DG - was the second largest online ad Server behind Google, reaching 700 million unique users, as accredited by the Media Rating Council. [9]

References

  1. ↑ DG (NASDAQ: DGIT)
  2. ↑ Staff writer: Dallas Business Journal,Online ed. 2009.
  3. ↑ Staff: Fortune Small Business,Online ed. July 2009.
  4. ↑ 2009 Fortune Fastest Growing Companies in the World listing. Staff: Fortune, Online ed. August 2009.
  5. ↑ DG Systems and FastChannel Networks merged in 2006 Staff writer: BNET,Online ed. May 31, 2006.
  6. ↑ Glen Dickson: Broadcasting and Cable,Online ed. July 27, 2009.
  7. ↑ John Ebbert: DG Acquires Ad technology company Mediamind, Adexchanger. July 16, 2011.
  8. ↑ Staff: CNN Money, Online ed. August 2009.
  9. ↑

External links

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