Cycle chic

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Cycle Chic in Denmark

Cycle chic or bicycle chic refers to cycling in fashionable everyday clothes. The fashion concept developed in popular culture to include bicycles and bicycle accessories as well as clothing.[1][2] The phrase Cycle Chic was coined in 2007[citation needed] by Mikael Colville-Andersen, who started the Copenhagen Cycle Chic blog in the same year.

History

Cycle Chic is a modern phrase to describe something that has existed since the invention of the bicycle in the 1880s - regular citizens on bicycles. Cycling was fashionable from the late 1880s and through the 1940s.

Cycle polo, early 20th century

At the end of the 19th century, the height of cycle chic was to play polo on bicycles, using long-handled tennis rackets and rubber balls.[3] Women's wear (such as corsets and petticoats) was impractical for cycling and so rational dress was required.[4] Divided skirts, bloomers and knickerbockers were tried as fashionable women attempted to resolve the matter without provoking hostility, ridicule or violence.[5] More recently, in the 1980s bicycle messengers became a common sight on the streets of major cities, and the messengers' mix of street fashion and cycling gear was seen as an alternative fashion statement."Street Smart". SPIN magazine: 65. October 1989. Retrieved 2013-07-22. </ref>

In 1995 the music and entertainment magazine of Quincy Jones, Vibe, did a list of brands that "infiltrated" cycling, mentioning brands such as Dolce & Gabbana, DKNY and FILA under the subject of cycle chic.[6] This clothing share little with, the contemporary perception of the phrase though, as they were more focused on the bicycle messengers use.

Around the time that Mikael Colville-Andersen coined the phrase Cycle Chic, the bicycle had largely disappeared from the public consciousness as a transport option in cities. The first photo taken by Mikael Colville-Andersen in 2006, which led to the Copenhagen Cycle Chic blog and the global trend has been referred to as "The Photo That Launched a Million Bicycles".[7][8] The current bicycle boom in transportation and fashion has its roots in this one photo. IBM's Smarter Planet have documented the birth and growth of the Cycle Chic trend using advanced analytic software - from its origins in Copenhagen through 2012.[9]

Today cycle chic is associated with the American phrase utility cycling, people cycling to get around, not just for exercise or at sporting events. It is particularly associated with wearing everyday clothes with an emphasis on stylish dressing.[10] Cycle chic is especially prominent in cities with many bicycle-commuters such as Amsterdam and Copenhagen but the number of Cycle Chic blogs around the world indicates that the interest is global in nature.

Official and unofficial blogs encourage cyclists to dress up, as a way of raising the profile of cycling and to encourage others to feel they can cycle without helmets and the specialist clothing associated with sports cycling. Articles in the media promote fashionable cycling by publishing photographs of celebrities such as Agyness Deyn riding bikes.[11][12]

Bicycles and accessories

Vintage bicycles dating back to the 1950s and 60s are especially seen as appropriate, with their mudguards, chain guard, carriers, baskets and lights all contributing to their usefulness. The point is to be able to cycle casually without special protection, with shopping or pets, even with a passenger riding on the rack (although that is illegal in some countries).[13] Models mentioned in various early 21st century media include vintage Schwinns, three-speed Raleighs, the Velorbis,[1][2] and the new-vintage models made by Pashleys, all bicycles that incorporate the classic vintage features. The Scandinavian type of cargo bike, capable of carrying large loads or several small children, is becoming more popular in other countries influenced by the trend.

Picking up on the cycle chic trend early on, various fashion houses like Chanel and Gucci designed their own bicycles.[2] Vogue UK

Bicycle helmets are notably absent from the official Copenhagen Cycle Chic website, not because Danish people do not wear helmets but as a matter of policy associated with the Cycle Chic® trademark. The policy is promoted on the basis that the evidence does little to support the idea that helmets increase safety, and discourage people from cycling.

Websites

The term cycle chic is associated with many related blogs picturing people, especially women, cycling in stylish everyday clothes. There are over 100 Cycle Chic blogs and most of them are associated with the community formed around the original blog, Copenhagen Cycle Chic,[14] dubbed "the Sartorialist on two wheels" and selected as one of the ten best fashion blogs by The Guardian.[15] The company Copenhagenize Design Co.[16] in Copenhagen, holds the Copenhagen Cycle Chic and Copenhagenize.com blogs as well as the Cycle Chic territorial trademark in the United States[17] and Brazil and encourages usage "for the idealistic purpose of non-commercial bicycle advocacy",[18] as described in a manifesto[19] A list of women's bike blogs worldwide<ref name = 'Women's Bike Blog List'>"Comprehensive List of Women's Bike Blogs". Retrieved 2011-08-05. </ref> includes links to many of the officially affiliated Cycle Chic blogs, as well as to others that also cover biking and fashion.

See also

References

  1. ↑ 1.0 1.1 "Bicycle Chic Gains Speed". New York Times. 2010-09-29. Retrieved 2011-07-13. 
  2. ↑ 2.0 2.1 2.2 "Cycle chic". The Australian. August 6, 2010. Retrieved 2011-07-13. 
  3. ↑ Ishbel Ross (1963), Crusades and crinolines, Harper & Row, p. 272 
  4. ↑ Elizabeth Salomons (1999), The 1900s, ISBN 978-1-896990-70-5 
  5. ↑ Diana Crane (2001), Fashion and Its Social Agendas, p. 117, ISBN 978-0-226-11799-7 
  6. ↑ "GEAR: Cycle chic". Vibe: 103. November 1995. Retrieved 2013-07-20. 
  7. ↑ Megan Cahn (2010), Copenhagen Cycle Chic: Redefining Bike Culture One Turn at a Time 
  8. ↑ Samantha Grice (2013), Cycle chic: Style on two wheels 
  9. ↑ IBM Smarter Planet (2012), Birth of a Trend 
  10. ↑ Carlton Reid (June 26, 2008), Two wheels, London: The Guardian 
  11. ↑ Alice-Azania Jarvis (2008-09-20), In The Red: I finally like bicycles ... Maybe I'm just a wicker-basket case, London: The Independent, retrieved 2010-04-30 
  12. ↑ David Saltonstall (June 10, 2008), Barack Obama gets poor fashion marks after weekend bike ride, New York Daily News 
  13. ↑ "Easy Rider". Vogue (British magazine). 6 August 2010. Retrieved 2011-07-13. 
  14. ↑ Cycle Chic - The Original from Copenhagen
  15. ↑ The Guardian/Observer
  16. ↑ "Cycle Chic / Copenhagenize Consulting". Retrieved 2011-11-01. 
  17. ↑ "Trademark Electronic Search System (TESS) record 85032525". Retrieved 2011-06-30. 
  18. ↑ "Cycle Chic trademark guidelines". Retrieved 2011-06-30. 
  19. ↑ "The Cycle Chic Manifesto". copenhagencyclechic.com. 6 May 2011. Retrieved 2011-07-15. 
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