Cutco

Cutco

Type	Private
Industry	Kitchen accessories
Founded	1949
Headquarters	Olean, New York, U.S.
Key people	Jim Stitt Sr., Erick Laine, John Whelpley, Jim Stitt Jr., Bruce Goodman, Al DiLeonardo
Products	Cutlery
Revenue	$200,000,000
Employees	701
Website	www.cutco.com

Cutco Corporation, formerly Alcas Corporation, is the parent company of CUTCO Cutlery Corp., direct sales marketing company Vector Marketing, KA-BAR Knives Inc. and Schilling Forge. Its primary brand is also the name Cutco.

The company was founded in 1949 by Alcoa and Case Cutlery (hence "Al-cas") to manufacture knives. The management purchased the company from Alcoa in 1982, and the company acquired Vector Marketing Corporation in 1985.^[1]

In early 2009, Alcas changed its name to Cutco, the name of the primary product.

Products

Cutco is a brand of cutlery and kitchen accessories directly marketed to customers through in-home demonstrations by independent sales representatives who are mostly college students.^[2][3] More than 100 kitchen cutlery products are sold under the Cutco name, as well as a variety of kitchen utensils, cookware, sporting and outdoors knives.

Although the products are not typically purchased in retail stores, Cutco has opened six of its own retail stores: Indianapolis, Indiana; Okemos, Michigan; St. Louis, Missouri; Novi, Michigan; Edina, Minnesota; and Erie, Pennsylvania.^[4] All of the knives are produced in Olean, New York, United States; although, a few products (such as the garden tools, the ice cream scoop, can opener, and garlic press) are made in China.^[5]

Vector Marketing

A few Cutco knives and a pair of shears

Vector Marketing is a single-level direct sales group that builds its work force through advertising via newspapers, direct marketing, word-of-mouth, posted advertisements, letters and various media on the internet.^[6][7][8] Their fliers advertising "student work" are distributed in many high schools and college campuses across the United States and Canada. Students are hired to sell Cutco products (mainly kitchen knives) to customers, starting with their friends and family, then branching out through recommendations, all through one-on-one demonstrations.^{[9] [10][11][12]}

Cutco Foundation

Cutco established the Cutco Foundation in 1996 to contribute to communities in which Cutco has a substantial presence. The Foundation has donated to Pi Sigma Epsilon's annual Pro-Am Sell-A-Thon, an annual sales competition for college students.^[13] Cutco is particularly active near its home base of New York, and the Foundation has contributed to St. Bonaventure University, Southern Tier Catholic Schools, Friends of Good Music, Jamestown Community College, Comstock Hospice Care Network, Alfred University, Olean General Hospital and the Allegheny River Valley Trail.^[14]

References

External links

• Official website