Culture code

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Culture code is a key to understanding the type of culture, unique cultural features encoded in some form of information to identify the culture.[1]

Cultural code defines a set of images that are associated with a particular set of stereotypes in our minds. This is sort of cultural unconscious, which is hidden even from our own understanding, but is also seen in our actions. Cultural code of a nation helps to understand the behavioral responses.

Types of cultural codes

There are three kinds of global cultural codes: preliterate (traditional), literary and screenful. Each type contains basic cultural code, opened to self-generation of new, secondary cultural codes.[2]

Culture code in the literature

The concept of "cultural code" is considered in the book of Clotaire Rapaille ″The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do″.[3]

See also

References

  1. ↑ Kononenko B. The big Dictionary of Cultural Studies. Moscow, 2003. ISBN 5-94538-390-2
  2. ↑ Culture and Cultural Studies: Glossary. Moscow, 2003. ISBN 5-88687-134-9
  3. ↑ Clotaire R. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. New York, 2006. ISBN 978-0-7679-2056-8


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