Crispix

Crispix box cover

Crispix (or Crispix Krispies in Canada) is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.^[1] Honey Flavored Crispix have been sold twice in the UK, and twice have they been discontinued.

Its box touts its unique composition of "Crispy rice on one side, crunchy corn on the other."^[2] The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open. Crispix is kosher/parve.

Australia formerly had a honey version, and currently has a chocolate version known as Coco Pops Chex. ^[3]

Cinnamon Crunch Crispix

A variation of original Crispix introduced in late 2001 known as Cinnamon Crunch Crispix was described by Kellogg's as a "[c]rispy corn and rice cereal with a cinnamon taste." Its box boasted its unique composition, of "Corn on One Side, Rice on the Other". Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales.^{[citation needed]}

References

v t e Kellogg Company Divisions and brands Bear Naked Eggo Kashi Gardenburger Morningstar Farms Nutri-Grain Sunshine Biscuits Products Current Cereals All-Bran Apple Jacks Bran Buds Coco Pops/Cocoa Krispies Corn Flakes Corn Pops Complete Wheat Bran Flakes Country Store Crispix Cruncheroos Crunchy Nut Froot Loops Frosted Flakes/Frosties Frosted Mini-Wheats Fruit 'n Fibre Honey Loops Honey Smacks Just Right Krave Mini Swirlz Mueslix Nutri-Grain Cracklin' Oat Bran Product 19 Raisin Bran Raisin Wheats Rice Krispies Smorz Special K Start Vector Cookies and crackers Austin Carr's Cheez-It Chips Deluxe Club Crackers E.L. Fudge Cookies Famous Amos Hydrox Keebler Mother's Cookies Vienna Fingers Wheatables Other Special K2O Protein Water Pop-Tarts Pringles Worthington Yogos Rollers Discontinued Cinnamon Crunch Crispix Disney Hunny B's Honey-Graham Disney Mickey's Magix Eggo Cinnamon Mini-Buns Pep Puffa Puffa Rice Other John Harvey Kellogg Will Keith Kellogg W. K. Kellogg Foundation Category Commons