Covario

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Covario
Headquarters 9255 Towne Centre Drive #16
San Diego, California 92121, USA
Employees 220
Website covario.com

Covario, Inc. is an American search marketing agency and technology firm based in San Diego, California. The company specializes in international search engine marketing services and provides software tools for SEO, paid search, social media marketing, analytics and local search optimization.[1][2][3][4][5]

History

Covario was founded in 2006 by Russ Mann and the company initially focused on Pay per click (PPC) and Search Engine Optimization (SEO) software analytics.[6] In 2008, the company changed its name to Covario, Inc. In 2012, the company created two business units: the Covario search marketing agency, and the Rio SEO platform of software tools. The company hosts a website which includes a blog and search engine marketing resources.

In 2010, Covario acquired Netconcepts of Madison, Wisconsin, a developer of SEO automation software.[7] In 2012, Covario rebranded its SaaS (software-as-a-service)-based software business unit under the Rio SEO name. In June 2012, Rio SEO acquired Top Local Search, a developer of local search optimization software for national brands and multi-location businesses.[8] In November 2012, Rio SEO acquired Meteor Solutions, developer of social media advertising and analytics software.[8]

Currently, Covario, Inc. encompasses the Covario search agency, which provides global SEO/SEM[9] and content marketing services, as well as Rio SEO, which markets and develops SEO automation tools, analytics, and social media software.[10]

For the third year in a row, Covario was named 2013 search agency of the year by OMMA (The Magazine of Online Media, Marketing and Advertising), being recognized for “a smarter approach to delivering award-winning paid and organic search programs.”Covario was awarded the OMMA search agency of the year award in 2011 [11][12][13] and again in 2012.[14]Covario’s Senior VP-Managing Director Michael Gullaksen was named in BtoB's Who's Who In 2013 in the Digital & Search Category.

In May 2013, former McCann Worldgroup Chairman-CEO Nick Brien was appointed to the Covario Board of Directors.[15]

On November 6, 2013, Covario Inc. co-founder and CEO Russ Mann became chairman of the firm, turning over the CEO duties to Mike Gullaksen and Jeff Johnson, formerly co-managing directors. Gullaksen and Johnson will lead Covario as co-chief executive officers, along with Claire Long, the company’s chief financial and operating officer. [16]

Tools

Covario’s Rio SEO business unit offers software tools for analyzing and automating search marketing tasks. Covario received its first SEO patent, granted by the U.S. Patent and Trademark office, for a "Centralized Web-based Software Solution for Search Engine Optimization." [17] The company's software includes tools for tracking SEO analytics, automating the identification of popular keywords, tracking SEO and website changes and automatically optimizing websites for ecommerce without need for IT resources. Tools include a suite of local and mobile SEO tools for franchise operators, retailers and other local businesses, and tools for social media marketing promotion.[18] In January 2013, Rio SEO released its SEO Social Media Suite and SEO Social Advertising software, which integrate social advertising solutions into its SEO software. In 2013, Covario was assigned a patent (8,396,742) developed by five co-inventors for a "system and method for optimizing paid search advertising campaigns based on natural search traffic." The co-inventors are Matthias Blume, San Diego, Raul Navarro-Cantu, San Diego, Craig Macdonald, Encinitas, Calif., Dema Zlotin, La Jolla, Calif., and Russ Mann, Temecula, Calif.[19]

Corporate affairs

Covario has over 220 employees internationally [20] with offices in Chicago, London, Beijing, Tokyo, Singapore, Toronto and São Paulo. Clients include Fortune 500 and Internet 1000 advertisers, including IBM, Intel, Nikon, Sony Pictures, T-Mobile and Cabelas.[21] So far, Covario has raised $21.5 million in venture capital from Voyager Capital, Dubilier & Co. and FT Ventures.[22]

References

  1. ↑ Britt, Phillip (November 27, 2012). "Customer Focus Aids Covario". loyalty360.org. Retrieved February 9, 2012. 
  2. ↑ Wonham, Linc (April 27, 2012). "Blame it on Rio – Your New SEO Success, That is". Website Magazine. Retrieved February 9, 2012. 
  3. ↑ Garrity, Michael (December 13, 2011). "Poor SEO Health for the Pharmaceutical Industry". Website Magazine. Retrieved February 9, 2012. 
  4. ↑ Veveiros, Beth Negus (December 12, 2011). "SEO on the Go: Recognize the Differences When Formatting for Mobile Search". Chief Marketer. Retrieved February 9, 2012. 
  5. ↑ Freeman, Mike (August 29, 2010). "Is your company's social media strategy working?". San Diego Union Tribune. Retrieved February 9, 2012. 
  6. ↑ Glidden, Stephanie (July 2, 2012). "Agencies Compete to Connect Customers to Companies". The San Diego Business Journal. Retrieved February 9, 2012. 
  7. ↑ Sullivan, Laurie (December 5, 2012). "Agency of the Year: Bronze, Search – Covario". mediapost.com. Retrieved February 9, 2012. 
  8. ↑ 8.0 8.1 Mike Freeman (June 5, 2012) “Rio SEO buys rival Web Optimization firm”. San Diego Union Tribune.
  9. ↑ SEM Specialists @ OM IT Solutions
  10. ↑ Miller, Miranda (August 14, 2012). "Rio SEO, Majestic SEO Join Forces on Link Building & Link Analytics". searchenginewatch.com. Retrieved February 9, 2012. 
  11. ↑ Graves, Brad (November 17, 2011). "Digitaria, Covario Win Honors". San Diego Business Journal. Retrieved February 9, 2012. 
  12. ↑ "MediaPost’s OMMA magazine announces its digital Oscar winners". Media Post. Retrieved February 9, 2012. 
  13. ↑ "OMMA Names Agencies Of The Year, Digitas Takes Top Honors". Media Post. November 14, 2011. Retrieved February 9, 2012. 
  14. ↑ Sullivan, Laurie. “Agency of the Year: Bronze, Search – Covario”. mediapost.com.
  15. ↑ Rupal Parekh (May 30, 2013). “Nick Brien's New Gig: Board Member at Search Marketing Firm Covario”. Ad Age .
  16. ↑ Laurie Sullivan (November 6, 2013). “Covario Appoints Russ Mann Chairman”. Online Media Daily .
  17. ↑ Sullivan, Laurie (January 28, 2011). “Algorithmic SEO: Why Patents Like Covario’s Will Become Common”. mediapost.com. .
  18. ↑ DeLuna, JoAnn (June 5, 2012 Covario offers a software product tool for paid search analysis and a dashboard for cross-media optimization.). "Rio SEO bolsters search with Top Local Search acquisition". Direct Marketing News. Retrieved February 9, 2012. 
  19. ↑ Staff (March 14, 2013) “Covario Assigned Patent”. TechNewsTMCnet.
  20. ↑ Allen, Mike (November 5, 2012). “Software Sector Has The Hot-Jobs Ticket”. San Diego Business Journal. .
  21. ↑ Laurie Sullivan (December 5, 2012) “Agency of the Year: Bronze, Search − Covario”. mediapost.com.
  22. ↑ Mike Freeman (August 29, 2010) “Is your company's social media strategy working?”. San Diego Union Tribune.

[1]

  1. ↑ Rupal Parekh (May 30, 2013). “Nick Brien's New Gig: Board Member at Search Marketing Firm Covario”. Ad Age .

[1]

  1. ↑ Amy Gesenhues (November 25, 2013). “Covario Named 2013 Search Agency Of the Year By OMMA Third Year In A Row”. Search Engine Land .

[1]

  1. ↑ Laurie Sullivan (November 6, 2013). “Covario Appoints Russ Mann Chairman”. Online Media Daily .
  • B2B Online staff (September 30, 2013). “Who’s Who In B2B in 2013” B2B The Magazine for Marketing Strategy

Further reading

  • Garrity, Michael. “Rio SEO Integrates Social and Search Tools for Digital Marketers” mediapost.com, January 30, 2013, .
  • John Cook. “Social ad startup Meteor Solutions acquired by Covario” Geek Wire, November 15, 2012, .
  • Allen, Mike (November 5, 2012). “Software Sector Has The Hot-Jobs Ticket”. San Diego Business Journal. .
  • Sullivan, Laurie. "Algorithmic SEO: Why Patents Like Covario's Will Become Common". mediapost.com. Retrieved January 28, 2011. 

    External links

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