Continental Baking Company
| Former type | Private |
|---|---|
| Industry | Food (Bakery) |
| Successor(s) | Interstate Bakeries Corporation |
| Founded | 1849 |
| Defunct | 1995 |
| Headquarters | New York City, New York, U.S. |
| Key people | Robert Boyd Ward |
| Products | Brands such as Wonder Bread, Hostess |
The Continental Baking Company was one of the first bakeries to introduce fortified bread. It was the maker of the Twinkie and Wonder bread. Through a series of acquisitions and mergers it became part of Interstate Bakeries Corporation.
History
It was founded in New York City by Robert Boyd Ward in 1849 as the Ward Baking Company. In 1921 William Ward, the grandson of Robert took over the company. He renamed it the Continental Baking Company in 1925. Continental Baking acquired the Wagner Baking Company in Detroit, Michigan and in 1925 bought Taggart Baking Company, the maker of Wonder bread, to become the largest commercial bakery in the United States.[1] Twinkies were invented in 1930 in Schiller Park, Illinois by James Alexander Dewar.
Continental was based in New York from 1923 to 1984.[2] It also had its executive offices in Hoboken, New Jersey. [3]It was purchased by ITT in 1968, and Ralston Purina in 1984.[4] It was purchased by Interstate Bakeries in 1995; the combined company was rebranded Hostess Brands in 2009.[5]
On November 16, 2012, Hostess Brands announced that it would be closing down.
References
- ↑ "Ward Baking Company Historical Site. Continental Baking Company, known for its Hostess and Wonder tradenames, was one of the companies founded as part of the Ward Baking Company business.". Retrieved 2011-03-06.
- ↑ The Encyclopedia of New York 2nd ed.
- ↑ New York Times Archives (http://www.nytimes.com/2004/05/16/realestate/in-the-region-new-jersey-another-part-of-hoboken-is-luring-developers.html)
- ↑
- ↑ "IBC to Change Name to Hostess Brands, Inc". Reuters. 2009-11-02.