Computational advertising

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Computational Advertising is a relatively new discipline within Computer Science that deals with algorithms of presenting the best advertisement displayed to a person, typically through an Internet browser.[1]

Research and Academic Courses

Computational Advertising is being taught at major universities: Stanford University,[2] University of California,[3] among others.

Major technology corporations conduct applied research in this new discipline: Microsoft,[4] Yahoo,[5] among others.

History

In 2009, the National Institute of Statistical Sciences, (NISS), held a workshop on Computational Advertising.[6]

References

  1. ↑ Computation Advertising, Yahoo Research
  2. ↑ MS&E 239: Introduction to Computational Advertising, Stanford University
  3. ↑ Introduction to Computational Advertising, University of California
  4. ↑ Computational Advertising and Recommendation, Microsoft Research
  5. ↑ Computational Advertising, Andrei Broder and Vanja Josifovski, Yahoo Research
  6. ↑ NISS Affiliates Workshop on Computational Advertising

Additional sources:

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