Cohn & Wolfe

From Wikipedia, the free encyclopedia
Cohn & Wolfe
Type Subsidiary
Industry Public relations
Founded Atlanta, Georgia, United States (1970)
Headquarters New York City
Parent Young & Rubicam
Website www.cohnwolfe.com

Cohn & Wolfe is a public relations firm, part of WPP that works on corporate branding.

History

In 1970 Cohn & Wolfe was founded by Bob Cohn and Norman Wolfe in Atlanta, Georgia.

In 1999 the firm managed the campaign for Paxil, a drug produced by GlaxoSmithKline.[1][2] The firm also ran a publicity campaign on social anxiety disorder[3][2] which made Paxil the world's top-selling anti-depressant.[4][2]

In 2005 Cohn & Wolfe set up a fictional blog to advertise Cillit Bang.[5][6] An in-fiction posting was made to Tom Coates' blog, commenting on Coates' reunion with his father after thirty years.[5][6] Outrage ensued when the trick was uncovered. Cohn & Wolfe were forced to apologize to Coates.[5][6][7]

References

  1. ↑ Gambrill 2012, p. 67–68.
  2. ↑ 2.0 2.1 2.2 Light 2010, p. 104.
  3. ↑ Gambrill 2012, p. 67–68.
  4. ↑ Gambrill 2012, p. 67–68.
  5. ↑ 5.0 5.1 5.2 Taylor 2005.
  6. ↑ 6.0 6.1 6.2 Carter et al. 2011, p. 223.
  7. ↑ Coates 2005.

Bibliography

  • Taylor, Catharine P. (2005-10-11). "The creepiest marketing story ever told". AdWeek. 
  • Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud E. (2011). Digital Marketing For Dummies, UK Edition. For Dummies. John Wiley & Sons. ISBN 9781119997771. 
  • Coates, Tom (2005-10-04). "An apology from the Cillit Bang team…". plasticbag.org. 
  • Gambrill, Eileen (2012). Propaganda in the Helping Professions. Oxford University Press. ISBN 9780195325003. 
  • Light, Donald W. (2010). The Risks of Prescription Drugs. Columbia University Press. ISBN 9780231146937. 

Further reading

  • Riggs, Thomas (2006). "Cadbury Schweppes American Beverages". Encyclopedia of major marketing campaigns 2. Gale Group. pp. 240–242. ISBN 9780787673567.  — Cohn & Wolfe's campaign for Diet Rite
This article is issued from Wikipedia. The text is available under the Creative Commons Attribution/Share Alike; additional terms may apply for the media files.