Coca-Cola Zero

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Coca-Cola Zero
Type Diet Cola
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced 2005
Color Caramel E-150d
Flavor Cola
Variants Coca-Cola Cherry Zero
Coca-Cola Vanilla Zero
Caffeine Free Coca-Cola Zero
Coca-Cola Lime Zero
Related products Pepsi Max
Website http://www.cokezero.com/

Coca-Cola Zero or Coke Zero is a product of The Coca-Cola Company. It is a low-calorie (0.50 kilocalories per 150ml)[1] variation of Coca-Cola specifically marketed to men, who were shown to associate diet drinks with women. It is marketed as tasting indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different formulation.[2][3]

The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). Some details have varied from country to country. In the U.S., the letters decline in weight over the course of the word.

Ingredients

All versions of Coke Zero sold in various countries are based on the same flavoring formula, and all are carbonated. 1 liter of Coke Zero contains 96 mg caffeine.[4] Additionally, artificial sweeteners are used. In the US, this includes aspartame and acesulfame potassium. [5] However, the exact combination of sweeteners and preservatives used varies from market to market.

Sweeteners and health concerns

Sodium cyclamate, a relatively inexpensive artificial sweetener banned by the U.S. Food and Drug Administration (FDA) since 1969 and once believed to be a carcinogen, has been used in the Coca-Cola Zero versions produced in Germany, Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.[6] In June 2009 Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.[6]

Variants

Coca-Cola Cherry Zero is a flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut, which occurred on 7 February 2007 at New York City's Fashion Week.[7] Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.[8] Coke Vanilla Zero is currently available in the U.S., Nauru and Australia, Sweden, and from November 2011 as a "Limited Edition" in New Zealand.

In February 2010, Coca-Cola Zéro sans caféine (Caffeine Free Coca-Cola Zero) was released in France.[9] In Japan, Coca-Cola Zero Free launched in April 2010.[10] In the Netherlands, "Coca-Cola Zero Caffeine Free" has been sold since the start of 2011. In the USA, the product has been sold since July 2013.

  • A US can of Coca Cola Vanilla Zero

  • US Coca-Cola Cherry Zero cans, with a cherry zero logo.

  • French can of Coca-Cola zero caffeine free next to a US zero can.

Coca Cola Zero 02

Marketing

Coke Zero was Coca-Cola's largest product launch in 22 years.[11] It is primarily marketed towards young adult males[12][13] and has even been nicknamed "Bloke Coke" in the UK.[11] In the US, advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[13] U.S. marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities, they were considering suing their coworkers for "taste infringement".[13]

In Australia, the product was originally promoted by a fake front group;[14] the campaign included outdoor graffiti and online spamming that mentioned a fake blog.[15][16] Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[17] to comment on the ethics of Coke's activities.[18]

Coca-Cola Zero sponsors Bundesliga club Borussia Dortmund.[19]

In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in many European countries with 150 of local most popular names for a summer-long "Share a Coke" campaign.[20]

In 2014, Coca-Cola relauched Coke Zero with a "Just Add Zero" campaign

Distribution

Coke Zero is currently sold in:

References

  1. ↑ "Coke Zero : Ingredients : Nutrition : GDA - Coca-Cola GB". Coca-cola.co.uk. 2010-04-13. Retrieved 2014-01-24. 
  2. ↑ Coke Zero unveils new ‘taste experiment’ ad - The Drum, 5 April 2013
  3. ↑ FAQ: What's the difference between Diet Coke and Coke Zero? - Coca-Cola, retrieved 6 April 2013
  4. ↑ "How much caffeine is in Diet Coke, Coca‑Cola and Coke Zero? : FAQ - Coca-Cola GB". Coca-cola.co.uk. 2010-04-13. Retrieved 2014-01-24. 
  5. ↑ http://www.huffingtonpost.com/2012/01/11/diet-coke-vs-coca-cola-zero_n_1199008.html - Huffington Post, Diet Coke vs. Coca-Cola Zero: What's The Difference? Posted 01/11/2012 2:24 pm, accessed 28 December 2013.
  6. ↑ 6.0 6.1 Venezuela analysis, 12 June 2009, Venezuela Orders End to Coca-Cola Zero Production
  7. ↑ "Cherry Coke Gets Fresh Jay-Z graciel Remix", Kenneth Hein, BrandWeek, 29 January 2007
  8. ↑ Vanilla Coke is Back!, Business Wire, 25 May 2007
  9. ↑ Le Coca-Cola Zéro sans caféine arrive dans vos verres, CocaColaWeb.fr, 15 February 2010
  10. ↑ Coca-Cola | News: Details, CocaCola.Co.jp, 26 April 2010
  11. ↑ 11.0 11.1 Hickman, Martin (2006-07-04). "Introducing 'Bloke Coke' - is this now the real thing?". London: The Independent. Retrieved 2009-06-12. 
  12. ↑ Tungate, Mark (2008). Branded Male: Marketing to Men. London and Philadelphia: Kogan Page Limited. pp. Chapter 3. ISBN 978-0-7494-5011-3. 
  13. ↑ 13.0 13.1 13.2 Elliott, Stuart; 5 March 2007; "Can’t Tell Your Cokes Apart? Sue Someone"; The New York Times; retrieved 6 March 2007.
  14. ↑ "The Zero Movement". Coca Cola Company. Retrieved 2006-07-24. 
  15. ↑ "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Marketing Doctor Blog. March 20, 2008.
  16. ↑ "Coke Gets A Zero For Effort" Marketing Doctor Blog. January 25, 2006.
  17. ↑ "The Zero Movement". Tim Longhurst. Retrieved 2006-07-24. 
  18. ↑ "The Zero Coke Movement". Archived from the original on July 18, 2006. Retrieved 2006-07-24. 
  19. ↑ "Partner". 
  20. ↑ "Coca-Cola Gets Personal in Europe with "Share a Coke" Campaign". Brandchannel.com. 2013-05-15. Retrieved 2014-01-24. 
  21. ↑ "Coca-Cola Amatil records sweet result". The Sydney Morning Herald. 3 May 2006. Retrieved 2007-02-08. 
  22. ↑ "Companhia lança Coca-Cola Zero no Brasil". Retrieved 2007-01-16. 
  23. ↑ "Entertainment :: Coke Zero launched in Jamaica :: June 16, 2009". The Jamaica Star. 2009-06-16. Retrieved 2012-10-22. 
  24. ↑ "Handelsbladet Fk – Kraftig satsing på sukkerfri brus". Retrieved 2006-10-13. 
  25. ↑ Diario La República - Online - Gonzalo Cerda: "Puede haber competencia en marcas de una misma empresa"
  26. ↑ "Coca-Cola Zero chega segunda-feira". Retrieved 2007-05-17. 
  27. ↑ "Coca-Cola España prepara el lanzamiento de Coca-Cola Zero". Marketing News. Retrieved 2010-02-17. 
  28. ↑ "Tunisie, Publicité, Communication, Média, Guerilla; by Slim HMAIED: une semaine avec zero lundi : le Teasing de Coca-Cola zero". Blogdecom.com. Retrieved 2012-10-22. 
  29. ↑ "Coke Zero's UK Debut Targets "Real Men"". Beverage World. Archived from the original on May 6, 2007. Retrieved 2006-07-24. 

External links

Varieties of Coca-Cola
Regular
Low-calorie
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