Close-Up (toothpaste)

From Wikipedia, the free encyclopedia

Close-up is a cinnamon flavored brand of toothpaste which is marketed by Unilever.[1]

Launched in 1967, it is the first gel toothpaste in the world.[2] In 2003, Unilever sold the exclusive licensing rights of Close-Up in United States and Canada to Church & Dwight.[3] This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up.[4] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.[5]

References

  1. ↑ "Colgate and Unilever battle in India with the same smile". The Financial Express. 21 April 1999. Retrieved 13 March 2012. 
  2. ↑ "A unique oral care brand for up-close situations". Unileverme.com. Retrieved 13 March 2012. 
  3. ↑ "Unilever sells oral healthcare lines". Cnn.com. 10 September 2003. Retrieved 13 March 2012. 
  4. ↑ "Unilever N America Plan Not To Hit Indian Oral Care Biz". The Financial Express. 12 September 2003. Retrieved 13 March 2012. 
  5. ↑ Krishnamurthy, Sandeep (2006). Contemporary research in e-marketing, Volume 2. Idea Group Inc (IGI). p. 317. ISBN 1591408245. 
This article is issued from Wikipedia. The text is available under the Creative Commons Attribution/Share Alike; additional terms may apply for the media files.