Chex

This article is about the brand of cereal. For the Peterborough, Ontario TV station, see CHEX-TV. For its sister station in Oshawa, see CHEX-TV-2. For the credit reporting agency, see ChexSystems.

Chex is a brand of breakfast cereal, introduced in 1937 and currently manufactured by General Mills. It was originally owned by Ralston Purina, and the Chex name reflects the "checkerboard square" logo of Ralston Purina.^{[citation needed]} The product line was part of the spinoff of the Ralston portion of Ralston Purina into Ralcorp in 1994. The product line was sold to General Mills in 1997. For many years, advertisements for the cereal featured the characters from Charles M. Schulz's Peanuts comic strip.

An old box of Corn Chex.

Flavors and varieties

• Wheat Chex Cereal
• Corn Chex Cereal
• Rice Chex Cereal
• Honey Nut Chex Cereal
• Chocolate Chex Cereal
• Vanilla Chex Cereal
• Chex Morning Party Mix
• Cinnamon Chex Cereal
• Apple Cinnamon Chex

Discontinued

• Oat Chex Cereal
• Double Chex Cereal
• Wheat & Raisin Chex
• Honey Graham Chex
• Frosted Mini-Chex Cereal
• Strawberry Chex Cereal
• Sugar Chex Cereal
• Multi-Bran Chex Cereal^[1]

Chex Mix

Chex Mix

Chex is also known as the basis for a baked snack called Chex Mix. Chex Mix recipes were regularly featured on Chex cereal boxes, and later, commercially prepared Chex Mix snacks began to be sold in supermarkets. Chex can also be used to make a chocolate snack called Chex Muddy Buddies, also known as Puppy Chow.

Video games

Chex was featured in a series of first person shooter computer games (Chex Quest, Chex Quest 2 and Chex Quest 3) where the player takes on the role of a Chex Warrior clad in Chex Armor. The games use a modified version of DOOM's IWAD (graphics, sounds, levels, etc.) and executable.

See also

• Shreddies
• Life (cereal)
• Crispix

References

External links

• Chex home page
• US Patents
  • Method of making cereal food products (USTPO link:U.S. Patent 2,338,588) (Google link:U.S. Patent 2,338,588)
  • Method for manufacture of cereal food products (USTPO link:U.S. Patent 2,600,532) (Google link:U.S. Patent 2,600,532)
  • Apparatus for manufacturing a cereal food product (USTPO link:U.S. Patent 2,743,685) (Google link:U.S. Patent 2,743,685)

v t e General Mills Historical figures Cadwallader C. Washburn Charles Alfred Pillsbury James Ford Bell William de la Barre Adelaide Hawley Cumming Cereals Boo-Berry Cheerios Chex Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Count Chocula Franken-Berry French Toast Crunch Golden Grahams Honey Nut Cheerios Honey Nut Clusters Kaboom Kix Lucky Charms Nesquik Oatmeal Crisp Reese's Puffs Total Trix Wheaties Brands Betty Crocker Green Giant Hamburger Helper Old El Paso Progresso Wanchai Ferry Pillsbury Jus-Rol Pillsbury Toaster Strudel Totino's Snacks Bugles Chex Mix Fruit by the Foot Fruit Gushers Fruit Roll-Ups Gardetto's Nature Valley Shark Bites Dairy Go-Gurt Häagen-Dazs Liberté Yoplait Baking Betty Crocker Bisquick Gold Medal Flour Natural and organic Lärabar Cascadian Farms Food Should Taste Good Former Colombo Yogurt Other Betty Crocker Kitchens Cereal Partners Worldwide Mill City Museum The General Mills Radio Adventure Theater Key innovations DSV Alvin Hazard analysis and critical control points Project Strato-Lab Skyhook balloon Space food ‹ The template below (Company template tagline) is being considered for deletion. See templates for discussion to help reach a consensus.› Annual revenue  US$14.88 billion (2011) Employees 35,000 (2011) Stock symbol NYSE: GIS Website www.generalmills.com