Castrol

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Castrol logo

Castrol is a British global brand of industrial and automotive lubricants offering a wide range of oils, greases and similar products for most lubrication applications. Burmah-Castrol was purchased by BP in 2000 and the Castrol brand became part of the BP's Group of Companies a British multinational oil and gas company headquartered in London, England, United Kingdom.

Products

Castrol Quick Lube shop, Dearborn, Michigan, an independently-owned oil change chain

Castrol offers lubricants for virtually all domestic, commercial and industrial applications. For automotive lubrication (including motorcycles 2-stroke and 4-stroke engines, car petrol and diesel engines), their products include an extensive range of manual and automatic transmission fluids, chain lubricants and waxes, coolants, suspension fluids, brake fluids, greases, cleaners and maintenance products. Castrol also produces products for agricultural machinery, plant, general industry and marine engineering uses. Castrol products include:

  • For passenger cars: Edge, Magnatec, Syntec and GTX; less commonly, XL, GTD, Formula RS, Synt and SLX
  • For motorcycles: Power1, PowerRS and Activ; less commonly, TT, TTS, GP, GPS and Go!
  • For heavy duty vehicles: Elixion, Enduron, Hypuron, Tection, CRB, Agri and RX Super
  • For ships: Cyltech and TLX Plus
  • For industrial applications: Hyspin (hydraulic), Aircol (compressors) and Alpha (industrial gears)

Sponsorship

Motorsport

A Castrol sponsored NASCAR Dodge Charger

The brand has been involved in Formula One for many years, supplying to a number of teams, including Jaguar, McLaren, team Lotus, Brabham and Walter Wolf Racing.[1]

Castrol is used in the Australian Touring Car/V8 Supercar series. For many years, Castrol was the title sponsor of the Perkins Engineering Holden team, the relationship ending in 2006. Latterly, Castrol has been one of Ford Performance Racing's title sponsors, backing the Falcon of Steven Richards. Castrol's 2010 program will see Paul Morris Motorsport run a Castrol Racing Commodore for Greg Murphy, alongside its existing FPR Ford entry.[2] Castrol is the title sponsor with Team Bray, owned by Australian drag car legend, Victor Bray for 17 years.

In North America, Castrol has been an active sponsor of NHRA drag racing. Castrol has sponsored John Force Racing under the GTX brand since 1987. Currently, Castrol is a sponsor of both John Force and Brittany Force. Castrol is the name sponsor of Edmonton, Alberta's Castrol Raceway, a multi-track oval, drag, and motocross racing facility.[3] Castrol is the sponsor of D.J. Kennington in the NASCAR Canadian Tire Series. In 2011 Castrol Edge became the official motor oil of NFL.

In Australia, Castrol was the main sponsor of the Castrol International Rally in Canberra for more than 10 years between 1976 and 1986. The same was true for an International Rally held in South Africa, ending annually in neighbouring Swaziland. It was the most prestigious event on the South African rally calendar at the time, until Castrol ended its sponsorship of this event. Later only some competitors' cars were carrying the bright green and red colours of Castrol sponsorship in national rally events, notably the S.A. Toyota dealer team.

Cricket

The Castrol Cricket Index for a team is a dynamic indicator of the overall performance of the cricket team. It is calculated by taking into consideration the batting momentum, the bowling efficiency, the performance of the teams in the quick start overs and the extreme performance overs and many other factors. Castrol Cricket also ranks cricketers based on their overall performance.[4] India centric initiatives being undertaken like Castrol World Cup ka Hero was created during the 2011 Cricket World Cup.[5][6]

Rugby Union

In 2011, Castrol signed a four year sponsorship deal for the Australian national rugby union team and as the naming rights sponsor of The Rugby Championship.[7][8]

Advertising

It's More Than Just Oil. It's Liquid Engineering is the advertising slogan or punchline of Castrol, used mainly for branding its engine oil products.[9][10] Castrol products are still marketed under the red, white and green colour scheme that dates from the launch of Castrol motor oil in 1909. Advertisements for Castrol oil historically featured the slogan "Castrol - liquid engineering"; this was more recently refreshed and reintroduced as "It's more than just oil. It's liquid engineering." In 2008, this slogan was also being featured as the name for a new rewards club called the Castrol Liquid Engineering Crew in which members get the chance to win prizes.

For many years, the opening notes of the second Nachtmusik movement of Mahler's Seventh Symphony were used as the signature theme of Castrol TV commercials.[11]

References

  1. ↑ "The history of Castrol in F1". Castrol.com. 2005-01-27. Retrieved 2010-12-22. 
  2. ↑ V8supercars.com.au
  3. ↑ "Castrol Raceway official website". CastrolRaceway.com. 2011-01-27. Retrieved 2011-02-02. 
  4. ↑ "Don't bring up fatigue issue: Anil Kumble". Midday. 2009-05-29. 
  5. ↑ "Castrol plans to pump up sales with cricket connect". Business Line. 2011-11-02. 
  6. ↑ "Brett Lee announces Ashok Kumar as the first Castrol World cup ka Hero". Punjab Newsline. 2011-02-14. 
  7. ↑ "Castrol to fuel Australia home tests". 
  8. ↑ "Proud sponsors of the Castrol EDGE Rugby Championship". 
  9. ↑
  10. ↑
  11. ↑ Castrol advertising

External links

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