Campaign (magazine)
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| Editor | Danny Rogers |
|---|---|
| Frequency | Weekly |
| First issue | 1968 (relaunch) |
| Company | Haymarket Business Media |
| Country | United Kingdom |
| Based in | London |
| Language | English |
| Website | www.campaignlive.co.uk |
| ISSN | 0008-2309 |
Campaign is the leading[1] weekly UK trade magazine published by the Haymarket Media Group about the advertising and commercial media industry, known as "the Bible of British adland".[2]
The magazine was originally published by the British Printing Corporation and titled World's Press News, and, in the late 1960s, was struggling to find a market, but Michael Heseltine then acquired it for Haymarket[3] and hired Maurice Saatchi to rebrand and relaunch the magazine, with design by Roland Schenk, upon which it became an immediate success.[4]
References
- ↑ Goldman, Kevin (1997). Conflicting accounts: the creation and crash of the Saatchi & Saatchi advertising empire. Simon & Schuster. p. 29. ISBN 978-0-684-81571-8.
- ↑ Tungate, Mark (2007). Adland: a global history of advertising. Kogan Page Publishers. p. 95. ISBN 978-0-7494-4837-0.
- ↑ "Listings". Press Gazette. 19 November 2004. Retrieved 2009-04-27.
- ↑ Fendley, Alison (1996). Saatchi & Saatchi: the inside story. Arcade Publishing. p. 23. ISBN 978-1-55970-363-5.
External links
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