Cali Fair

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Cali Festival is the biggest event in town during the year, where besides being Christmas season and New Year's Eve, the city Goes All Out for her show; an event that attracts the attention of locals and foreigners, because Cali Festival is the epicenter of culture, and a meeting place for friends and families that take advantage of the season to return to their country, or people from other places that use the Festival to come to Colombia and especially Cali. Is a revitalizing event for the local economy, it allows many people and companies to increase their production and sales thanks to the flow of people brought by festivals. It is the time when the city puts on stage one of its largest cultural industries, Salsa, which is mandatory reference of Cali, locals compose, sing and dance this outsider rhythm who was adopted as their own. Around the Salsa dance schools flourish, design and manufacture of costumes business rise, special footwear manufactures for dancers have a lot of orders, makeup, choreographers training, sharing of recorded music, among many other activities and jobs that have made salsa in a booming local industry that already exports talents to the world. The Cali Festival make visible in open spaces many cultural processes of the city, they culminate in the last week of the year when the public sees them in its splendor; between them the Salsodromo, as a result of judicious work dance schools; the festival of orchestras, as a showcase for local bands that during the whole year enrich their repertoire and their stage performance; ld Cali Carnival, as a result of the work of different stage proposals that Cali has, among others. The permanence of the event is an element of undeniable importance because they have been up since 56 years ago, this shows the event tradition and the importance of it for the city. Cali Festival is a meeting space for integration and socialization, hence that, tolerance and respect are very important elements to highlight in the event; confluence of people from different backgrounds, interests, levels of education, socioeconomic status, race and creed, among others. Under the festival frame several agencies find a suitable space to make campaigns with messages that promote civic coexistence, the reconstruction of the social values, prevention of violence, drug abuse, illegal immigration, among other issues of importance to society. Cali Festival has opened spaces of inclusion for people with disabilities, they can find places to enjoy parades and events that provide them easy access and security. The audience attending to the festival events ratifies it as a massive event; calling all citizens and visitors of the city at that time of year, because the Festival is also the epicenter of domestic and international tourism. The programming offered Cali Festival is another important element to note because during 5 days, between 25 and 30 December each year, Cali’s festival passion is in the air to enjoy over 50 events, including four major parades (Salsódromo, Classic and Antique Cars Parade, Equine Parade and Carnival Parade), large format concerts like the orchestras festival, events located in different communes and districts of the city, known as the rural and commoner Festival, spaces for children, as is the “Chiquiferia”(Kids Festival), spaces for the salsa in the Music Lovers and Collectors Meeting, ethnic integration areas like the Pacific day; much appreciated by the community of African descent, among others. Cali Festival is the result of a design, organization and meticulous production process executed by the Corporation of events, shows and festivals of Cali, Corfecali. It is a company with 30 years of experience in the field. The Cali Fair has all the institutional support of the municipal administration, which is the pledge of reassurance about the strength of the event. Similarly, the Cali Fair is traditionally accompanied by major companies, industries and local, regional, national and international brands that find in the festival schedule a perfect place to promote their goods and services; this also shows how the Festival is an important showcase to carry messages to the community.

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