Business Line

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Business Line
Type Daily newspaper
Format Broadsheet
Owner(s) Kasturi and Sons Limited
Publisher The Hindu Group
Editor Mukund Padmanabhan
Founded 1994
Political alignment Financial[1]
Language English
Headquarters Kasturi Buildings, 859 & 860,Anna Salai, Chennai, Tamil Nadu 600002
Circulation 175,000 daily[2]
ISSN 0971-7528
OCLC number 456162874
Official website www.thehindubusinessline.com

Business Line or The Hindu Business Line is an Indian business newspaper published by Kasturi & Sons, the publishers of the newspaper The Hindu located in Chennai, India.

History

Business Line is one of the most trusted and reliable newspapers when it comes to Business News. Widely accepted as the “White Paper on Business”, the newspaper offers well-researched and in-depth coverage of business news across categories like Corporate, Economy, Marketing, Banking, I.T, Logistics, Taxation, Stock Market, International Economy, Commodities and so on.Printed using high quality newsprint, Business Line has 17 editions (maximum number of editions that any business paper has). Business Line is known for its niche reader profile – loyal readers of this daily are mostly top-notch professionals including those in the middle and upper management rungs of industry and also young readers who are poised to take their place in future. The high quality of reporting and analysis in Business Line is attributed to its dedicated Research Bureau. Apart from the main newspaper, BL offers two supplements to its readers:

1) Smart Buy:

Published every Wednesday, Smart Buy is a glossy tabloid which features high-end gadgets, travel, automotive products etc.

2) Weekend Life:

Weekend Life is a general interest supplement which is published every Friday. Weekend Life transcends business and moves into lifestyle subjects focusing on arts, food, culture, fashion, sport, music, etc.

On the web

BUSINESSLINE Online has been on the World Wide Web since June 1995. It attracts 4.5 million page views per month across the globe. The Sensex quotes in the front page entices a huge traffic.

Pricing

It is priced at Indian Rupees 4 ($0.07) on weekdays and Saturdays and Indian Rupees 5 ($0.09) on Sundays. While other newspapers like The Economic Times and The Financial Express price their Saturday and Sunday editions at Rs.7 to Rs.10, Business Line has traditionally priced the paper same throughout the week. Other Business newspapers like Mint and Business Standard don't Publish on Sundays.

References

  1. India – World Newspapers and Magazines

External links

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