Brown Shoe

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Not to be confused with Browns Shoes.
Brown Shoe Company
Type Public
Traded as NYSE: BWS
Industry Retail, Wholesale
Founded 1875
Headquarters Clayton, Missouri
Number of locations 1,369 (January 2011)[1]
Key people Diane Sullivan (President, Chief Executive Officer, Chairman)
Products Footwear
Revenue Steady$2.24 billion (2009)
Employees 13,400[2]
Website brownshoe.com

Brown Shoe Company is a global footwear company that owns and operates a variety of market-leading footwear brands. Its headquarters is located in Clayton, Missouri, a suburb of St. Louis.[3][4]

Origins

The company was created in St. Louis and was originally named Bryan, Brown & Company after its founders George Warren Brown and Alvin Bryan. The name was changed to Brown Shoe Company in 1893. The George Warren Brown School of Social Work at Washington University in St. Louis was endowed in 1925 by G.W. Brown's widow.

Business operations

Brown Shoe Company, Inc. is a $2.3 billion footwear company with worldwide operations. The company operates the 1,100-store Famous Footwear chain. It also operates 300 specialty retail stores in the United States, Canada and China under the Brown Shoe Closet, FX LaSalle and Naturalizer names, as well as Shoes.com, the Company's e-commerce subsidiary. Brown Shoe's wholesale divisions own and market leading footwear brands including Naturalizer, LifeStride, Via Spiga, Sam Edelman, Nickels Soft, Connie and Buster Brown. The company also markets licensed brands including Franco Sarto, Etienne Aigner, Dr. Scholl's, Carlos by Carlos Santana and Fergie Footwear branded footwear for adults in addition to Barbie and Nickelodeon character footwear for children.

As of February 2011, American Sporting Goods Corporation operates as a subsidiary of Brown Shoe Company. Their brands include Avia, Ryka and Nevados.[5][6]

Diane M. Sullivan serves as President and Chief Executive Officer of Brown Shoe Company. Diane has been president and CEO since May 2011 and will take on the additional role of chairman of the board beginning in 2014. She joined the company as president in 2003 and added chief operating officer to her responsibilities in 2006.

Company mascots

Since 1904, Brown Shoe Company's mascots have been cartoon characters Buster Brown and his dog Tige. They both appear on the company's television commercials. In the 1940s and 50s the company made a brief foray into the comic book publishing industry, producing Buster Brown Comics, which featured the character on the cover, but contained different adventure features, such as Robin Hood. For a brief time in the 1980s and 1990s, the characters were updated to look more contemporary.[7]

Richard Barker played Buster Brown in the Brown Shoe Company advertising campaign as a small child. There is a book written about Richard Barker and his life as Buster Brown in the advertising campaign. The book about Richard Barker is titled “Buster Brown and the Cowboy”.

See also

Footnotes

  1. ↑ Brown Shoe 2010 Annual Report - Financials (10-K)
  2. ↑ "Brown Shoe Company", data from Hoover's
  3. ↑ "Clayton city, Missouri." U.S. Census Bureau. Retrieved on June 13, 2009.
  4. ↑ "We're Brown Shoe." Brown Shoe Company. Retrieved on January 23, 2010.
  5. ↑ "Brown Shoe Acquires American Sporting Goods Corporation", press release, Brown Shoe Company, ST. LOUIS and ALISO VIEJO, CA, February 17, 2011
  6. ↑ "Textiles, Apparel and Luxury Goods: American Sporting Goods Corporation", Bloomberg Businessweek
  7. ↑ http://www.youtube.com/watch?v=TmC8uVhGlHQ

External links

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