Brooklyn Brewery

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Brooklyn Brewery
Location Brooklyn, NY
United States
Opened 1987
Company logo at Brooklyn Brewery's Williamsburg headquarters

Brooklyn Brewery is a microbrewery based in Brooklyn in New York City. It was started in 1987 by Steve Hindy and Tom Potter.

History

Hindy learned to brew beer during a six-year stay in various Middle Eastern nations such as Saudi Arabia and Syria. Upon his return to his home in Brooklyn in 1984, he and Potter, his downstairs neighbor from Park Slope, quit their jobs and founded the brewery.[1] The pair hired graphic designer Milton Glaser, best known as the creator of the logo for the I Love New York campaign, to create the company logo and identity.[2][3] Glaser received a share in the company in return.[4]

Originally all their beer was brewed by contract by Matt Brewing Company, and the pair started their own distribution company and personally transported and marketed their beer to bars and retailers around New York City.[5] In 1996, they acquired a former matzo factory in Williamsburg, Brooklyn, and converted it into a functional brewery.[1][6]

Although the brewery looked to expand its brewing capacity in the City, originally most of the production, including all Brooklyn Lager and all bottled products, were brewed by contract in the upstate New York city of Utica, due to the limited ability to meet demand at the Williamsburg brewery, its lack of a bottling line, and the cost benefits of contract brewing. The company later sought to expand its facilities in Brooklyn, but had difficulty finding a suitable site within the borough.[7] However, an economic recession allowed them to remain in Williamsburg and undertake a $6.5 million expansion of the brewery in 2009.[8]

Since 1994, Garrett Oliver has been the Brooklyn Brewery brewmaster. He had first been appointed brewmaster at the Manhattan Brewing Company of New York in 1993 where he began brewing professionally as an apprentice in 1989. In 2003 he published the book "The Brewmaster's Table: Discovering the Pleasures of Real Beer with Real Food". Garrett has also been a judge at the Great American Beer Festival for eleven years.[9]

Beer School

Beer School: Bottling Success At The Brooklyn Brewery
Author Steve Hindy and Tom Potter
Language English
Genre Business
Publisher John Wiley & Sons
Publication date
 September 21, 2005
Pages 304
ISBN ISBN 0471735124

In 2005 Hindy and Potter published Beer School: Bottling Success At The Brooklyn Brewery through John Wiley & Sons.[5] The book is both a guide to entrepreneurship and beer brewing as well as a memoir of the authors' time together while building the Brooklyn Brewery. Beer School goes over topics such as building teams as well as guerilla marketing and publicity, with each chapter being written around a theme in the brewery's history. The book is told through the perspectives of both Hindy and Potter, and received mostly positive reviews from critics.[10][11]

Honors

Esquire magazine selected the Brooklyn Lager 16 ounce as one of the "Best Canned Beers to Drink Now" in a February, 2012 article.[12]

Beers

Perennials (available year-round)

  • Brooklyn Lager
  • Brooklyn Brown Ale
  • East India Pale Ale
  • Brooklyn Pilsner
  • Brooklyn Pennant Ale
  • Brooklyn Blast!
  • Brooklyner Weisse
  • Brooklyn Radius
  • Local 1
  • Local 2
  • Sorachi Ace

Seasonals (availability depends upon time of year)

  • Black Chocolate Stout
  • Brooklyn Winter Ale
  • Monster Ale
  • Brooklyn Dry Irish Stout
  • Brooklyn Summer Ale
  • Brooklyn Oktoberfest
  • Post Road Pumpkin Ale
  • Brooklyn Black Ops
Examples of Beers Brewed by Brooklyn Brewery
Brooklyn Lager
Brooklyn Lager 
Brooklyn East India Pale Ale
Brooklyn East India Pale Ale 

See also

References

  1. ↑ 1.0 1.1 Williams, Lena (June 2, 1996). "Could the Dodgers Follow? Brewing Returns to Brooklyn". The New York Times. Retrieved 2010-04-24. 
  2. ↑ Foltz, Kim (November 13, 1990). "Lotas Minard Swaps Work for Equity Stake". The New York Times. Retrieved 2010-01-22. 
  3. ↑ "Case Studies: Brooklyn Brewery". Milton Glaser Inc. Retrieved 2011-10-01. 
  4. ↑ Acitelli, Tom (2013). The Audacity of Hops: The History of America's Craft Beer Revolution. Chicago: Chicago Review Press. p. 158. ISBN 9781613743881. OCLC 828193572. 
  5. ↑ 5.0 5.1 Hindy, Steve; Potter, Tom (2005). Beer School: Bottling Success at the Brooklyn Brewery. Hoboken: John Wiley & Sons, Inc. ISBN 0-471-73512-4. 
  6. ↑ Furman, Phyllis (April 16, 2007). "Brooklyn's King of Beers". Daily News (New York). Retrieved 2010-04-24. 
  7. ↑ McGeehan, Patrick (July 20, 2008). "Double Edge to Brooklyn's Success". The New York Times. Retrieved 2010-04-24. 
  8. ↑ McGeehan, Patrick (November 1, 2009). "Soft Real Estate Market Is a Key Ingredient at Brooklyn Brewery". The New York Times. Retrieved 2010-04-24. 
  9. ↑ Smagalski, Carolyn. "Garrett Oliver - Brooklyn Brewmaster of Beer and Food". BellaOnline.com. Retrieved 2010-01-22. 
  10. ↑ "Nonfiction Review: Beer School". Publishers Weekly. Retrieved 9 November 2012. 
  11. ↑ "Book Report – Beer School: Bottling Success at the Brooklyn Brewery". Seattle PI. Retrieved 9 November 2012. 
  12. ↑ "Best Canned Beers to Drink Now". Esquire magazine via Yahoo news website. 2012-02-22. Retrieved 2012-02-22. 

External links

Wikimedia Commons has media related to Brooklyn Brewery.

Coordinates: 40°43′18″N 73°57′28″W / 40.72167°N 73.95778°W / 40.72167; -73.95778

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