Bronto Software

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Bronto Software
Type
  • Private
Industry
  • Email Marketing, Social Media, Mobile Marketing, E-Commerce, SaaS
Founded 2002
Founder(s)
  • Joe Colopy CEO
    Chaz Felix COO
Headquarters Durham, North Carolina
Employees 152 (2012)[1]
Website bronto.com

Bronto Software is a cloud-based marketing automation provider based in Durham, North Carolina. Bronto Software provides a marketing platform for online and multi-channel retailers to run email marketing and cross-channel marketing campaigns.[2] The software is delivered through software as a service. The company has over 1000 customers worldwide and it lists among its customers well-known brands like Armani Exchange, Timex, Samsonite, and Gander Mountain.[3] In 2013, Bronto Software was the leading self-service email marketing provider to Internet Retailer's Top 1000 online retailers. Bronto’s list of Top 1000 clients increased 49 percent from 2012 to 2013, giving the company the second-highest number of customers in the Top 1000. Notable Bronto clients in the list include Armani Exchange, Ashford.com, Balsam Brands, Nasty Gal, Bonobos, Gander Mountain and CafePress.[4]

History

In 2002, Joe Colopy and Chaz Felix founded Bronto Software in Durham, North Carolina.[5] Bronto Software is based in the American Tobacco District of Durham, North Carolina. The company was named after Joe Colopy's childhood interest in dinosaurs.[6] In 2011, Bronto Software significantly expanded its office space in order to accommodate for business growth.[7] In March 2012, Bronto opened an office in London, UK to serve continued growth in Europe.[8] In 2011, Bronto marked record-breaking growth with a 54% increase in revenue and team growth of 40%, finishing the year with 118 employees.[9] In September 2012, Bronto was named the leading self-service email provider, and the second overall leading email service provider,to the Internet Retailer Top 1000.[10] At the conclusion of 2012, Bronto had 152 employees, offices in Durham, NC, US and London, UK [11]

Products and Services

The Bronto Marketing Platform includes the ability to visually flowchart integrated cross-channel campaigns, automate the campaigns, and report on the results. The platform lets customers integrate their email, SMS, Twitter, and Facebook campaigns. The platform also includes a complete API for custom integrations as well as a suite of standard integrations with partners like Magento, Omniture, Google, Demandware, MarketLive and other web analytics and e-commerce providers.[12][13]

Bronto Software hosts an annual multi-day user conference to discuss e-commerce marketing through email, mobile, social campaigns. Traditionally, this event is in mid-April in Chapel Hill, North Carolina, home of the University of North Carolina and nearby to Bronto Software's headquarters. The 2011 event featured keynote presentations from CEO Joe Colopy, COO Chaz Felix, and Sucharita Mulpuru, a principal analyst with Forrester Research.[14] Bronto Summit 2012 featured retail expert Lauren Freedman (The e-tailing group), Anne Holland (Anne Holland Ventures, WhichTestWon), and journalist Ken Magill. Converge on Commerce, Bronto Summit 2013, featured keynotes by CEO Joe Colopy, Bryan Eisenberg and Donna Iucolano [15]

Recognition

Inc Magazine has ranked Bronto Software on their Inc 5000 list for five consecutive years (2009-2013).[16] It was also marked as one of the 100 fastest growing software companies in North America.[17]

NCTA awarded Bronto their Software Company of the Year Award in 2011 [18] and the Triangle Business Journal ranked Bronto #18 on their Fast 50, a list of the fastest growing privately owned companies in the Triangle.[19]

Bronto Software won the Stevie Award for Best Customer Service Department from the American Business Awards in 2009 and 2010.[20][21] Bronto was named one of the Best Places to Work by the Triangle Business Journal in 2010, 2011 and 2012.[22] Bronto Software was a SIIA CODiE Award finalist for Best Marketing Solution in 2011 and 2012.[23]

References

  1. ↑ "Bronto Software Closes Stellar 2012 with Strong Fourth-Quarter Results and Solid Position as Leading Marketing Platform for Commerce". Bronto Software. 2013-01-04. 
  2. ↑ "Bronto Software Helps Retailers to Run Email and Cross-Channel Marketing Campaigns". 
  3. ↑ "Company Overview Bronto Software". 
  4. ↑ "Bronto Software Named a Top Email Marketing Provider to the Internet Retailer Top 1000". Bronto Software. 2013-09-20. 
  5. ↑ Vinluan, Frank (2008-09-08). "Durham's Bronto Software takes off". Triangle Business Journal. 
  6. ↑ "The Story Behind the Bronto Name". 
  7. ↑ "Bronto Gets Bigger Spot in Durham". News and Observer. 2011-05-14. 
  8. ↑ "Bronto Software to Open London Office". Triangle Business Journal. 2012-02-2012. 
  9. ↑ "Bronto Software Wraps Up 2011 with Record Breaking Growth". Bronto Software. 2011-01-11. 
  10. ↑ ["http://bronto.com/company/news/2012/09/bronto-software-named-leading-email-marketing-provider-internet-retailer-top-10 "Bronto Software Named Leading Email Marketing Provider to Internet Retailer Top 1000"]. Bronto Software. 2012-09-05. 
  11. ↑ "Bronto Software Closes Stellar 2012". Bronto Software. 2013-01-04. 
  12. ↑ Kevin Skursku (2011-05-26). "Bronto Software Releases Major Upgrade to its Marketing Platform". Bronto Software. 
  13. ↑ http://bronto.com/products
  14. ↑ Kevin Skursku (2011-04-29). "Bronto Software Hosts Second Annual User Conference". Bronto Software. 
  15. ↑ Bronto Caroline (2013-05-04). ["http://www.brontosummit.com/ "Bronto Summit 2013"]. Bronto Software. 
  16. ↑ "Bronto Software Named to Inc. 5000 List for Fifth Consecutive Year". Bronto Software. 
  17. ↑ "Bronto Software Named to Inc 5000 List". Retail Solutions. 
  18. ↑ "Bronto Software Wins NCTA 21 Software Company of the Year Award". Bronto Software. 
  19. ↑ "Bronto Named to Fast 50 List". Bronto Software. 
  20. ↑ "Bronto Software wins Stevie Award for Best Customer Service Department". Business Leader. 
  21. ↑ "Stevies Awards for Best Customer Service Department". American Business Awards. 
  22. ↑ "Bronto Software Again Named One of the Best Places to Work by Triangle Business Journal". Bronto Software. 2011-10-07. 
  23. ↑ "2012 SiiA finalists". Software and Industry Industry Association. 2012-04-01. 

External links

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