Brendan Gahan

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Brendan Gahan
Occupation Marketer, YouTube expert
Website
http://brendangahan.com/

Brendan Gahan is an American social media marketer, public speaker, and YouTube marketing expert.[1] He is the former Director of Social Media for the creative agency Mekanism where he was responsible for creating viral campaigns for clients including Pepsi, Virgin Mobile, Axe, and 20th Century Fox.[2][3][4]

Career

Brendan began his career in social media, being among the first to leverage YouTube stars for brand collaborations.[2][5]

Later Gahan orchestrated viral campaigns including the American Society for the Prevention of Cruelty to Animals's viral video "Hovercat" and 20th Century Fox's "Ape with an AK-47", which would go on to be the 18th most viewed viral advertisements of all time.[6][7] He also drove the implementation of the first ever ad integrations on Imgur and Formspring.[3]

Gahan later worked as VP of Brand Strategy for Fullscreen (company), the #1 independent multi-channel YouTube network.[8][9]

Influence

In 2012, Forbes named Gahan one of the "30 under 30: Brightest Minds in Marketing".[2] In 2013, Gahan was invited by the President Obama to the White House as one of the '160 finest young leaders' aged 18–35 to meet with Administration Officials to discuss raising awareness of Affordable Care Act among the nation's youth.[10]

Gahan is a frequent panelist and keynote speaker on the topics of YouTube marketing, viral marketing, and influencer marketing, speaking alongside Tim Ferriss, iJustine, Hermione Way, Chase Jarvis, and others.[11][12][13]

References

  1. ↑ Howes, Lewis. "How To Go Viral On YouTube: The Untold Truth Behind Getting Views". Forbes. 
  2. ↑ 2.0 2.1 2.2 Rooney, Jennifer. "30 under 30: Marketing and Advertising". Forbes. 
  3. ↑ 3.0 3.1 Ha, Anthony. "Imgur Partners With Brisk And "Scumbag Steve" For Meme-ified Ads". TechCrunch. 
  4. ↑ "Brendan Gahan". The Bold Italic. 
  5. ↑ Luo, Benny (September 4, 2012). "Brendan Gahan | Social Media Director". NMR. 
  6. ↑ Anthony Hernandez, Brian. "Meet Hovercat, The Levitating Adopted Feline". Mashable. 
  7. ↑ "Mashable Global Ads Chart". Mashable. 
  8. ↑ Carrasco, Ed. "SOCIAL MEDIA GURU BRENDAN GAHAN JOINS FULLSCREEN AS VP OF BRAND STRATEGY [INTERVIEW]". New Media Rockstars. 
  9. ↑ Gutelle, Sam. "Fullscreen Taps Mekanism’s Viral Marketing Guru As Brand Strategy VP". Tubefilter. 
  10. ↑ Cohen, Tom. "Obama urges young supporters to talk up Obamacare". CNN. 
  11. ↑ "CONTENT VS. COMMUNITY – WHICH IS KING?". Reel Summit. 
  12. ↑ "Viral Summit (Beverly Hills)". Viral Summit. 
  13. ↑ "What to look for at VidCon 2013". Webisodes Network. 

External links

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