Breitling SA

Breitling SA

Type	Private
Industry	Watch manufacturing
Founded	Grenchen, Switzerland (1884 (1884))
Headquarters	Grenchen, Switzerland
Products	Wristwatches, timing devices/systems, fashion accessories
Website	www.breitling.com

Breitling SA (German pronunciation: [bʁaɪtliŋ]) designs, engineers, manufactures and distributes chronometer watches. Breitling is a privately owned company founded in 1884 in Grenchen, Canton of Solothurn, Switzerland. Breitling is known for precision-made chronometers useful to aviators.

History

Astronaut Scott Carpenter wearing a Breitling Cosmonaute inside the Aurora 7 spacecraft on May 24, 1962.

Breitling SA was founded in Saint-Imier, Bernese Jura by Léon Breitling in 1884.^[1]

Breitling watches are manufactured in Switzerland using Swiss components. Breitling manufactures two movements: the calibre B01 and calibre B04, a B01 with an added GMT module.^[2] ETA and Valjoux are the primary suppliers of ébauches used in certain Breitling watches. The ébauches are completed in the Breitling Chronometrie Workshops before undergoing COSC (Contrôle Officiel Suisse des Chronomètres) certification.

Breitling developed the BR01 in 2009, a mechanical chronograph movement, which was used in the Breitling Chronomat 01, the first watch produced entirely by Breitling. The Chronomat has ever since used a Breitling in-house movement with the latest addition to the range in 2012 being the Breitling Chronomat GMT Limited, a limited edition timepiece; and the Breitling Chronomat 44 GMT, both with the Breitling calibre B04 movement.^{[citation needed]}

The pronunciation of "Breitling" has long been debated, this is because originally the company pronounced its name "Bret-Ling" but in 1987 modern marketing influences realised that this had a negative and counter productive sound so changed the pronunciation to " Bright ling" in order to make it sound more vibrant and give it a more positive image. To this day all company employee's and literature will state the newer pronunciation of its name but in private the company owners always refer to themselves with the original pronunciation. Its said that its become a bit of a "in" joke at the company, and is used to differentiate its clients between the those who think they're watch enthusiasts those that truly are real collectors.

Products

The company exclusively offered certified chronometers in all models since 2000. Watches are usually oriented towards three categories: diving (SuperOcean), aviation (Navitimer), and luxury (Breitling for Bentley). Aviation models such as the Navitimer offer aviation functions largely as complications, since their function in aviation has largely been replaced by modern electronic instruments. The styling of Breitling watches is characterized by polished cases, bracelets and large watch faces which are designed to improve readability. Many models feature an automatic winding mechanism that is purely mechanical (i.e. using no electronic components) and frequently feature complications.

Pricing

Quartz models such as the Breitling Aeromarine Colt start at $2,055.00 on a rubber strap, while mechanical models start at $3,000 and may reach prices above $100,000. Most higher priced models feature highly complex movements, gold cases and bracelets, and diamonds on the bezel. The most expensive model at $175,000, the Breitling for Bentley Mulliner Tourbillon, features a platinum case, as well as a Flyback chronograph, perpetual calendar, and Tourbillon.

Navitimer

Breitling Navitimer wristwatch with circular slide rule.

In the 1940s, Breitling added a circular slide rule to the bezel of their chronograph models for use by aircraft pilots. This became the famous Navitimer model. During the 1950s and 1960s, a version of the Navitimer was offered by the Aircraft Owners and Pilots Association with the AOPA logo on the dial.

In 1961, Scott Carpenter, one of the original astronauts in the Mercury space program, approached Breitling with idea of incorporating a 24 hour dial instead of the normal 12 hour dial. This was needed because of the lack of day and night during space travel. Breitling complied, and produced the 24-hour Navitimer which Carpenter wore on his 1962 space flight. Breitling then proceeded to produce the 24-hour version as the so-called Cosmonaute Navitimer - under both Breitling and AOPA logos.^{[citation needed]}

Emergency

Breitling Emergency wristwatch.

The Breitling Emergency version contains a radio transmitter for civil aviation use which broadcasts on the 121.5 MHz distress frequency and serves as a back-up for ELT-type airborne beacons.^[3] (For military users, Breitling has equipped the Emergency with a miniaturized transmitter operating on the 243.0 MHz military frequency.) Under normal conditions—flat terrain or calm seas—the signal can be picked up at a range of up to 90 nautical miles (167 km) by search aircraft flying at 20,000 feet (6,000 m).^[4] Since 1 February 2009, the Cospas-Sarsat Satellite System no longer monitors the 121.5/243.0 MHz frequency; however, the signal transmitted by the Emergency was never strong enough to be picked up by satellite, and Breitling has announced that, as these frequencies will still be monitored by aviation, particularly during the localization phase of a rescue attempt, there are no plans to modify the signal's frequency.^{[citation needed]}

Reuters reported that in January 2003, two British pilots, Squadron Leader Steve Brooks and Flight Lieutenant Hugh Quentin-Smith, crashed their helicopter in Antarctica and were rescued after activating their Breitling Emergency transmitter watches.^[5]

The Emergency is available for customers who do not hold a pilot's licence, but they must sign an agreement stating that they will bear the full costs of a rescue intervention should they trigger the distress beacon.^{[citation needed]}

The model was heavily advertised by the Breitling Orbiter 3—both Brian Jones and Bertrand Piccard were wearing the Emergency. Breitling sponsored the Orbiter 3 project, which in 1999 successfully became the first balloon to completely orbit the Earth without landing. A commemorative Orbiter 3 version of the Emergency watch was subsequently produced, limited to a production run of 1,999.

Emergency II

In April 2013, Breitling announced a new version of the Emergency watch.^[6] This upgrade transmits on the 121.5 MHz frequency, but adds the 406.04 MHz signal that is monitored by satellites. It has a separate battery for the transmitter that is rechargeable. It is expected to cost US$15,000 when it is released later in 2013.

Chronosport

Breitling manufactured "Chronosport" watches in the 1980s with the model name "Pluton" which appeared in the Breitling catalog until 1999.

Breitling for Bentley

As part of 10th anniversary of Breitling-Bentley Motors partnership, Bentley B04 GMT (based on COSC Certified Breitling Calibre B04), Bentley B05 Unitime (based on COSC Certified Breitling Calibre B05) and the Bentley B06 (based on COSC Certified Breitling Calibre B06) were produced.^[7]

Base movements

Note: The ETA 2892 movements used in Breitling chronographs have been modified by the addition of a chronograph module by Dubois/Depraz.

Sponsorship

Breitling sponsors aeronautical endeavours, including the first circumnavigation of the globe by balloon (Breitling Orbiter) and the fixed-wing jet pack flights of Yves Rossy. Breitling sponsors aerobatics teams including the Breitling Jet Team and Breitling Wingwalkers.

Breitling was a sponsor of Team Bentley during their Le Mans 24 Hours campaign, running from 2001 to 2003. To commemorate this event, Breitling created the Limited Edition Breitling Bentley 24 Le Mans Watch.^{[citation needed]}

Breitling also sponsors the Reno Air Race for publicity as well as to increase the brand's association with aviation.

In the 1965 James Bond movie Thunderball, Bond, played by Sean Connery, is given a Breitling Top Time by Q, who tells him it is also a geiger counter. The geiger counter in the watch enables Bond to track down two stolen nuclear warheads. After the movie was filmed the watch disappeared. In 2012 it resurfaced in a car boot sale in England where it was purchased for GB£25. It later sold at auction at Christies auction house for over GB£100,000. ^[8][9]

References

External links

Wikimedia Commons has media related to Breitling.

• Official website