Bravado (song)

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"Bravado"
Promotional single by Lorde from the album The Love Club EP
Released 6 September 2013[1]
Format Digital download
Recorded At Golden Age Studios, Morningside, Auckland, New Zealand
Genre Chamber pop
Length 3:41
Label Universal Music Group
Writer
Producer Joel Little

Bravado is a song by New Zealand recording artist Lorde, taken from her debut EP The Love Club EP. A chamber pop song, it was released on 6 September 2013 by Universal Music Group (UMG) in Europe as a promotional single. Written by Lorde and Joel Little and produced by Little, the track speaks about Lorde's introverted nature and having to feign confidence in the music industry. Upon the release of the EP, "Bravado" peaked at number five on the New Zealand National Singles Chart and number twenty-nine on the US Hot Rock Songs.

Background and composition

I am quite reserved in general and I'm not a very confident person. But I knew I was about to be entering an industry where you have to be. And so it was kind of my personal pep talk. Like kind of coming to a point where I could put on confidence.

—Lorde, The Huffington Post, 2013[2]

"Bravado" was solely written by Lorde (credited under her birth-name Ella Yelich-O'Connor) and Joel Little.[3] Lorde said in a 2014 Rolling Stone interview that she gets "paralyzingly nervous a lot of times, so I tried bravado. The way I dress and carry myself, a lot of people find it intimidating. I think my whole career can be boiled down to the one word I always say in meetings: strength."[4]
"Bravado"
A chamber pop song, "Bravado" describes Lorde's guise of confidence.
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The lyrics of "Bravado" speak on the idea "of false confidence delivering real confidence" and of Lorde stepping into a line of work "where everyone would be watching me, and everyone would want to talk to me and confront me."[5] Lorde has cited the line "Me found bravery in my bravado" on Kanye West's song "Dark Fantasy" as an influence.[6] "Bravado" is a chamber pop song,[7] runs for a duration of 3:41 (three minutes and 41 seconds),[8] and plays in common time at a tempo of 88 beats per minute.[9] The song is in the key of B minor, with the vocal range spanning from F♯3 to D5.[9]

Release and promotion

In 2012, The Love Club EP was freely available on SoundCloud.[10] Later in March 2013, the EP was released for digital sales on iTunes Stores through Universal Music Group.[8] On 6 September 2013, "Bravado" was released as a digital download single on iTunes Stores in countries across Europe.[1] To promote the EP, Lorde held a concert at Le Poisson Rouge in New York and performed the song among other tracks from The Love Club EP on 6 August 2013, becoming her first U.S. show.[11] On 3 October 2013, the singer held a concert at the Warsaw Venue in Brooklyn and performed the song among other tracks from the album.[12] In November 2013, Lorde performed the song on the Late Show with David Letterman to promote Pure Heroine, only backed by a drummer and a keyboard player.[13][14]

Chart positions

Chart (2013) Peak
position
New Zealand National Singles (Recorded Music NZ)[15] 5
scope="row"US Hot Rock Songs (Billboard)[ 1] 29

Release history

Country Date Format Label
Austria[16] 6 September 2013 Digital download Universal Music
Belgium[17]
Finland[18]
Germany[1]
India[19]
Luxembourg[20]
Netherlands[21]
Portugal[22]
Switzerland[23]

References

  1. ↑ 1.0 1.1 1.2 "Bravado – Single von Lorde" (in German). iTunes Store (DE). Retrieved 2014-01-12. 
  2. ↑ Bronner, Sasha (2013-08-09). "Lorde's Los Angeles Visit Gives Teen Star First Paparazzi Experience: 'I Got Papped!'". The Huffington Post. Retrieved 2014-02-01. 
  3. ↑ "The Love Club – Lorde". AllMusic. Retrieved 2014-01-16. 
  4. ↑ "How Lorde Broke All the Rules". Rolling Stone. 15 January 2014. Retrieved 18 January 2014. 
  5. ↑ Katz, Candance (2013-05-29). "Our Interview with Lorde". Spotify. Retrieved 2014-01-12. 
  6. ↑ "Lorde: "I Get Paralyzingly Nervous"". MTV. 2014-01-15. Retrieved 2014-02-01. 
  7. ↑ Schulz, Chris (2013-03-21). "Album review: Lorde, The Love Club EP". The New Zealand Herald (APN News & Media). Retrieved 2014-01-02. 
  8. ↑ 8.0 8.1 "The Love Club – EP by Lorde". iTunes Store (NZ). Retrieved 2014-01-13. 
  9. ↑ 9.0 9.1 "Lorde "Bravado" Sheet Music". EMI Music Publishing. Retrieved 2014-01-13. 
  10. ↑ Lipshutz, Jason (2013-12-05). "New Zealand's Broods Signs To Capitol In U.S., Preps Debut Album with Lorde's Producer". Billboard. Retrieved 2014-01-05. 
  11. ↑ Lipshutz, Jason (2013-08-07). "Lorde Hypnotizes At First U.S. Show: Live Review". Billboard. Retrieved 2014-01-16. 
  12. ↑ Kamer, Foster (2013-10-04). "Live Review: Lorde Brings Brooklyn More Than a Chart-Topper". Complex. Retrieved 2014-01-02. 
  13. ↑ Lorde - Bravado (Live On Letterman). LordeVEVO. 26 November 2013. Retrieved 18 January 2014.
  14. ↑ Grow, Kory (2013-11-13). "Lorde Is Blissful During Six-Song 'Live on Letterman' Set". Rolling Stone. Retrieved 2014-01-09. 
  15. ↑ "Top 20 New Zealand Singles Chart". Recorded Music NZ. Retrieved 2014-01-13. 
  16. ↑ "Bravado – Single von Lorde" (in German). iTunes Store (AT). Retrieved 2014-01-12. 
  17. ↑ "Bravado - Single by Lorde". iTunes Store (BE). Retrieved 2014-01-12. 
  18. ↑ "Bravado - Single by Lorde". iTunes Store (FI). Retrieved 2014-01-12. 
  19. ↑ "Bravado - Single by Lorde". iTunes Store (IN). Retrieved 2014-01-12. 
  20. ↑ "Bravado - Single by Lorde". iTunes Store (LU). Retrieved 2014-01-12. 
  21. ↑ "Bravado - Single by Lorde" (in Dutch). iTunes Store (NL). Retrieved 2014-01-12. 
  22. ↑ "Bravado - Single by Lorde". iTunes Store (PT). Retrieved 2014-01-12. 
  23. ↑ "Bravado – Single von Lorde" (in German). iTunes Store (CH). Retrieved 2014-01-12. 

External links

Lorde
Studio albums
Extended plays
Singles
Other songs
Related articles
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