Brandweek
| Chief editor | Todd Wasserman[1] |
|---|---|
| Categories | Marketing |
| Frequency | Weekly |
| Publisher | e5 Global Media |
| Final issue | 2011 |
| Country |
 United States |
| Language | English |
| Website | Brandweek.com |
| ISSN | 1064-4318 |
Brandweek was a weekly American marketing trade publication.
First published in 1986 as Adweek's Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing. It was merged into Adweek in 2011.
Brandweek's flagship properties included Superbrands[2] and Marketer of the Year.[3]
In January 2009, it launched its blog Brandfreak,[4] which took an irreverent look at the world of marketing and branding.
References
- General
- Govoni, Norman (2003). Dictionary of Marketing Communications. SAGE. p. 24. ISBN 0-7619-2771-9.
- Specific
- ↑ Ali, Rafat (October 21, 2008). "Nielsen Reorgs Adweek, Brandweek, Mediaweek; Layoffs; Why Three Anymore?". The Washington Post. Katharine Weymouth. Retrieved 2008-10-29.
- ↑ Adweek – Breaking News in Advertising, Media and Technology. Brandweek.com (July 13, 2012).
- ↑ Adweek – Breaking News in Advertising, Media and Technology. Brandweek.com (July 13, 2012).
- ↑ Home page. BrandFreak.