Bodybuilding.com

From Wikipedia, the free encyclopedia

Bodybuilding.com is an American online retailer sports supplements and nutritional products based in Meridian, Idaho, United States. Bodybuilding.com was founded in 1999 in Boise, Idaho by then 21-year-old CEO Ryan R. DeLuca [1] In July 2006, Milestone Partners acquired a majority interest in Bodybuilding.com for an undisclosed amount. In January 2008, Liberty Media Corporation acquired a controlling stake in Bodybuilding.com. The Wall Street Journal reported the sale was for more than $100 million.[2] Bodybuilding.com is part of the Liberty Interactive unit.

Bodybuilding.com currently employs 650 workers between the Boise headquarters and four warehouses in Idaho, Florida, Nevada, and Pennsylvania.[1] In 2005, Bodybuilding.com was ranked No. 230 on Inc.'s 500, a list of the nation's fastest-growing private companies. Bodybuilding.com had over 100,000 daily and 3,100,000 monthly unique visitors in November, 2007.[3]

In addition to its namesake website which is an online store with editorial content and forums related to the bodybuilding and fitness industry, Bodybuilding.com also operates Athletes.com, and markets its own line of sports nutrition products under the brand name Bodybuilding.com Platinum Series.

Notable incidents

Misbranded Drugs

In 2007, the FDA started a criminal investigation of Bodybuilding.com. Between February 2008 and August 2009, an FDA special agent made four purchases from the company. The investigator stated that 23 of the 31 products he bought contained one or more of five anabolic steroids. He said he believed that the products were falsely and misleadingly labeled as dietary supplements.

In September 2009, authorities raided Bodybuilding.com’s headquarters in the SilverStone Corporate Center and its Boise warehouse, seizing cans, bottles, merchandise and business records.[4]

In May 2012, Bodybuilding.com, its CEO Ryan Deluca, and President Jeremy Deluca were formally charged with introducing misbranded drugs. Bodybuilding.com was fined US $7 million and the CEO and President both personally fined $600,000.[5]


References

  1. ↑ 1.0 1.1 "Catching Up with the 2006 30 Under 30 Alumni, Leading Your Company Article - Inc. Article". Retrieved 2007-11-20. 
  2. ↑ Ando, Ritsuko (2008-01-07). "Liberty Media buying Bodybuilding.com stake: report". Reuters. Retrieved 2008-01-10. 
  3. ↑ "Liberty Media (LINTA) Acquires Bodybuilding.com for $100M". Retrieved 2008-01-10. 
  4. ↑ Roberts, Bill. "Bodybuilding.com agrees to pay $7 million fine for violating Food and Drug act". Idaho Stateman. Retrieved 19 February 2013. 
  5. ↑ "US FDA Criminal Investigations- May 22, 2012: Bodybuilding.com, LLC, Ryan Deluca, and Jeremy DeLuca Plead Guilty in Federal Court to Violating FDCA". Retrieved 2012-09-28. 
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