Bmycharity

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Bmycharity provides online sponsorship and donation processing services to UK charities and their supporters. Individual fundraisers use Bmycharity's personal sponsorship pages to collect secure online credit and debit card sponsorship donations from fundraisers which would otherwise be collected offline as cheque and cash donations.[1] Fundraisers set up a personal homepage and email a link out to friends and family, who follow the link to make a donation by debit or credit card. The money is then transferred to the charity, who can claim an extra 28% of the donation in Gift Aid on all donations given by UK taxpayers.

Charities such as Oxfam, Cancer Research UK and World Vision as well as many much smaller organisations have opted to use Bmycharity to streamline their fundraising processes. Although BMY Limited, which developed and hosts the service, charges transaction fees, the rapid take-up of the service suggests that the reduced administration and banking charges, coupled with increased Gift Aid income outweigh these costs. Two price plans are offered to client charities, including one with no monthly fee.

Bmycharity was set up in 2000 by Ben Brabyn and Matt Cooper. BMY Limited is privately held, and currently employs 4 people based in London. In 2007, the company launched a related service — Giftshare – designed to bring the capabilities of Bmycharity to a wider audience and new market.

On 10 March 2010 the decision was taken to withdraw the service as of 31 March 2010. Shortly before the site closed, it was revealed that Bmycharity had helped raise over £28million for over 300 charities.[2]

Less than a week later however, it was announced that Bmycharity was to merge with the charity Help for Heroes to form BmyHero. Despite being associated with one charity in particular, BmyHero will continue in effectively the same way as previously.[3]

See also

References

  1. ↑ Smith, Russell (19 March 2006). "Profile: London-based Bmycharity helps charities fundraise via the internet". Independent Online Edition. Retrieved 26 April 2010. 
  2. ↑ "Withdrawal of the Bmycharity online fundraising service". Bmycharity blog. 10 March 2010. 
  3. ↑ "Bmycharity commission free service continues in partnership with Help for Heroes". Bmycharity blog. 16 March 2010. 

External links

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