Bluemercury
 | |
| Type | Privately Held |
|---|---|
| Industry | Cosmetics & Beauty |
| Founded | 1999 |
| Founder(s) |
Marla Malcolm Beck Barry Beck |
| Headquarters | Georgetown, Washington, DC |
| Number of locations | 47 in U.S. |
| Website | www.bluemercury.com |
Bluemercury, Inc. is an American chain of luxury beauty product stores and spas founded in Georgetown, Washington, DC in 1999, by Marla Malcolm Beck and Barry Beck. The Bluemercury chain includes 47 locations throughout the U.S. located primarily in upscale shopping districts.
History
Bluemercury was founded by Marla Malcolm Beck and her husband Barry Beck in 1999.[1]
The first Bluemercury store was opened in Georgetown, Washington, DC. Its most recent store opened in Lynnfield, MA in November 2013.[2]
Founders
Marla Malcolm Beck and Barry Beck founded Bluemercury in 1999.[3]
Marla Malcolm Beck leads Bluemercury’s merchandising, marketing, planning and store operations teams. From 1999–2006, she served as Bluemercury Inc.’s Chairman of the Board of Directors.
Barry Beck oversees all aspects of Bluemercury’s operations including real estate, product development, finance, and acquisitions. Mr. Beck developed the original store retail model after the acquisition and development of the first Bluemercury store. He currently sits on Bluemercury's Board of Directors, a position he has held since the company's inception.
Brands and Services Offered
Bluemercury carries a variety of beauty products for men and women from over 100 brands including Laura Mercier, La Mer, Diptyque, Bobbi Brown, and Oribe, as well as the Beck's private cosmeceutical line M-61 Laboratories.
Spa services range from facials and body treatments to brow styling and waxing. Microdermobrasion is available at select locations.
Store Locations
Bluemercury currently has 47 stores in the U.S. following a major expansion in 2013 that resulted in new markets in new states and doubling its presence in existing markets like Boston.[4]
A majority of stores are located in the northeast. Locations on the East Coast include Bethesda, Maryland, Philadelphia, Pennsylvania, Boston, Massachusetts and its surrounding areas, Connecticut, and New Jersey, which has more locations than any other state, 11. A number of stores are also found in Metropolitan Washington D.C.
In the Midwest there are five locations in Metropolitan Chicago, as well as Cleveland. In 2013 Bluemercury expanded in the Minneapolis market, as well as Ann Arbor, MI and Birmingham, MI in Metropolitan Detroit.
In the south stores are located across Virginia, in Jacksonville, FL, and Charleston, SC.
Bluemercury is located in Tucson, AZ and Corte Madera, CA on the West Coast.
A new location is expected to open in Naperville, IL in 2014.
References
- ↑ Lynch, Maura. "Bluemercury Founder, Marla Malcolm Beck", "Teen Vogue", Washington, DC. Retrieved on 22 August 2012
- ↑ Boston Herland. "Bluemercury spa chain expanding in Bay State", Boston, MA 14 August 2013. Retrieved on 6 November 2013.
- ↑ Morell, Katie. "Marla Malcolm Beck of Bluemercury: Building an Empire" Washington, DC 10 December 2012. Retrieved on 6 May 2013
- ↑ http://bostonherald.com/business/business_markets/2013/08/bluemercury_spa_chain_expanding_in_bay_state