Black Black

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Black Black
Product type Chewing gum
Owner Lotte Confectionery
Country Japan Japan
Introduced 1983
Website http://www.lotte.co.jp/

Black Black (Burakku Burakku) is a brand of caffeinated chewing gum produced in Japan by Lotte. It has been sold since 1983.[1] and is popular in Japan, partially due to its well-known television commercials that star Jean-Claude Van Damme. It became popular in the United States after being mentioned in Wired Magazine.[2] The gum's name is derived from its charcoal-like color.

Ingredients include sugar, starch syrup, grape sugar, erythritol, oolong tea extract, ginkgo extract, chrysanthemum flower extract, gum base, flavorings, coloring agents (cacao, gardenia), caffeine, and nicotinamide. A persistent urban legend holds that the gum contains nicotine, the misconception stemming from confusion with nicotinamide, a different substance related to the B vitamins. The packaging contains some strangely phrased Engrish on the label that reads, "HI-TECHNICAL * EXCELLENT TASTE AND FLAVOR". Some sticks also say "YES, CHEWING!".

In the United States, Black Black may be procured through a variety of mail order and online companies and in many Asian supermarkets.

Notes and references

  1. "ロッテ 商品カタログ ガム, Lotte(Japan) products information of chewing gum" (in Japanese). Lotte (Japan). Retrieved 2008-01-25. "昭和58年6月に「眠気スッキリ!ブラックブラックガム」を発売 In June, Shōwa 58 (1983), the sales of black black gum started." 
  2. "What Wired staffers bought this month". Wired magazine. February 2003. p. 1. Retrieved 2006-09-12. 

External links

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