Bisleri
 | |
| Type | Public Limited |
|---|---|
| Founded | 1965 |
| Headquarters | Mumbai, India |
| Key people |
Signor Felice Bisleri (founder) Ramesh J. Chauhan (Chairman Bisleri International Pvt.Ltd.) |
| Products | bottled water |
| Parent | Parle Bisleri |
| Website | Official Website |
Bisleri is a brand of bottled water in India. Bisleri has 36% market share in packaged drinking water in India.
It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India. As of 23 October 2012, Bisleri has 18 plants, 13 franchisees & 58 contract packers all over India.
Composition
The composition of Bisleri Water in milligrams per litre (mg/l):
- 80-120ppm TDS
- 6.5-7.5-ph factor
- 75ppm-Calcium
- 200ppm-Chlorides
- 30ppm-Magnesium
History
Bisleri was originally an Italian company created by Signor Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri originated in Italy in a place called Nocera Umbra from a spring called Angelica. In 1965, it was introduced in Mumbai in glass bottles in two varietes - bubbly & still. In 1969, it was bought over by Parle.[1] Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers.
The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family:
- Parle Bisleri, led by ketan kale
- Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack)
- Parle Agro, led by Prakash Chauhan and hi, Alisha and Nadia (owner of the brands such as Frooti and Appy)
In 1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe. All shares are held by Mr Ramesh J Chauhan and his family.
The brand name Bisleri is so popular in India that it is used as generic name for bottled water.
References
External links