Bindass
| UTV Bindass | |
|---|---|
 Bindass | |
| Launched | September 24, 2007 |
| Owned by | UTV |
| Picture format | 4:3 (576i, SDTV) |
| Slogan | Rest Less. |
| Country | India |
| Language | Hindi |
| Headquarters | Mumbai, Maharashtra |
| Sister channel(s) |
Bloomberg UTV UTV Action UTV Movies UTV World Movies UTV Stars |
| Website | Official Website |
Availability | |
| Satellite | |
| Airtel (India) | Channel 115 |
| Big TV (India) | Channel 215 |
| Dish TV (India) | Channel 107 |
| Sun Direct (India) | Channel 316 |
| Tata Sky (India) | Channel 119 |
| Videocon d2h (India) | Channel 569 |
| Cable | |
| F.D.I Digital tv Goa (India) | Channel 17 |
| SkyCable (Philippines) | Channel TBA |
| IPTV | |
| UniFi (Malaysia) | Channel 192 |
Bindass (also known as UTV Bindass) is a Hindi entertainment channel in India targeted at Indian youth. It was launched on 24 September 2007 under CEO Zarina Mehta.[1]
Bindass is defined by its brand values of being Fun, Frank, Fearless and Free. It is India's first 360 degree brand with verticals across television, web, mobile, gaming, merchandising & nationwide ground events.[2]
In February 2010, Bindass launched a new campaign titled "What I Am" which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities.[3]
Current shows
- Bindass Blast
- Bindass Blitz
- Bolly Buster Countdown 10
- Emotional Atyachar Season 4
- Yeh Hai Aashiqui
Bindass India Concert
On January 13, 2008 Bindass presented a two hour live concert starring popular Bollywood star Shahrukh Khan at MMRDA Grounds, Mumbai. The entourage included stars Priyanka Chopra, Dia Mirza, Rakhi Sawant & Dino Morea. The concert was hosted by Sajid Khan, and choreographed by Ganesh Hegde.
Prior to the contest Bindass organized a nationwide contest called Dance with SRK contest where the lucky winners would get to dance with Shah Rukh Khan on stage. Through a lucky dip, three winners - Andrew from Kolkatta, Richa from Lucknow and 9 year old Vidhi from Mumbai were chosen to dance with Shahrukh Khan.[4] The concert was telecast on Bindass on 26 January 2008 on the Indian Republic Day.
A video of Esha slapping a contestant Ravi Bhatia from Bindass' reality TV show 'Dadagiri' has attained the status of an internet meme under title of "How can she slap?".[5]
See also
- Bindass Movies
References
- ↑ "Bindass moves to full launch". Variety Online Asia.
- ↑ "UTV's BINDASS will be India's First Local Youth Entertainment Brand.". India PR Wire.
- ↑ [http://www.campaignindia.in/Article/227791,what-i-am-utv-bindass-new-campaign-speaks-through-voice-of-youth.aspx. "What I am: UTV Bindass' new campaign speaks through voice of youth"]. Campaign India.
- ↑ "The Stars came down at the 'Airtel Bindass India Concert'". Indian Television.
- ↑ "Bindass 'Dadagiri' slap video acquires world fame".
External links
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