Berlin Fashion Week

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Official Fashion Week Berlin Tent in January 2012
Escada Sport show opening look at Mercedes-Benz Fashion Week Berlin Season Spring/Summer 2013

Berlin Fashion Week (Berliner Modewoche) is a fashion week held annually (in January and July) in Berlin, Germany since July 2007. It is still very "young" and works its way up to the big four fashion weeks (New York, London, Paris, Milano). It has already gained much attention for its many creative young designers who are flourishing in the city of Berlin. Since July 2011, the event takes part in front of the famous landmark Brandenburg Gate.

In cooperation with Elle, Mercedes-Benz Fashion Week features young international talents on an exclusive show (since Spring/Summer 2012 season). Fashion entrepreneurs can make use of the Start your Fashion Business competition. Another important event for young designers is the Designer for Tomorrow Award, which is held every summer season. A jury, which famous designer Marc Jacobs belongs to, chooses a winner who will be able to present his own show in the next winter season.

Another specialty is the Berlin U-Bahn fashion show, that takes place in a chartered train of the U5 line.

Different trade fairs are an essential part of the Berlin Fashion Week, such as BREAD & BUTTER, Premium Fair, Bright Tradeshow, (capsule), Show&Order, PanoramaBerlin and The Gallery Berlin. Widely publicly available are the showfloors at Mercedes-Benz showfloor, Showfloor Berlin, Lavera Showfloor, GREENshowroom and Ethical Fashion Show.

Mercedes-Benz is the main sponsor of the fashion week. The next Berlin Fashion Week will take place from January 14 to 19, 2014.

StyleNite

The StyleNite by Berlin-based designer Michael Michalsky takes place at the Berlin Fashion Show and became globally famous for its unusual performances of different art disciplines combined with state-of-the-art fashion. Musicians like Lady Gaga, HURTS, Alphaville and Icona Pop performed at StyleNites. Michalsky also chooses non-mainstream ways when it comes to selecting the models, as he also appointed disabled models like Mario Galla (with a leg prosthesis) or models aged above 60 like Eveline Hall. The famed female model Toni Garrn is part of every show.

  • Lady Gaga at Michalsky's StyleNite in July 2008 (1st performance outside the USA)

  • Toni Garrn is part of the StyleNite "inventory"

  • StyleNite stage in January 2010

  • StyleNite stage in January 2012

See also

External links

Media related to Berlin Fashion Week at Wikimedia Commons


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