Benihana

Benihana Inc.

Type	Private
Founded	1964
Founder(s)	Rocky Aoki
Headquarters	Doral, Florida, U.S.
Key people	Richard Stockinger (CEO, President)
Products	Japanese cuisine
Revenue	US$314M (FY 2010)[1]
Operating income	US$-7.74M (FY 2010)[1]
Net income	US$-10.0M (FY 2010)[1]
Total assets	US$234M (FY 2010)[2]
Total equity	US$144M (FY 2010)[2]
Owner(s)	Angelo, Gordon & Co.
Employees	5,000[3]
Divisions	Benihana, Samurai, Haru, RA Sushi
Website	www.benihana.com

Benihana on West 56th Street in New York City

Benihana Inc. (Japanese language: 紅花 "Safflower") is a Doral, Florida-based American restaurant company.^[4] It owns or franchises 116 Japanese cuisine restaurants around the world, including its flagship Benihana Teppanyaki brand, as well as the Haru (fusion cuisine) and RA Sushi restaurants.^[5][6] It was founded by Hiroaki Aoki.

History

A chef preparing a dinner at the table

The company was founded in 1964 on West 56th Street in New York City by 25-year-old Hiroaki "Rocky" Aoki.

Aoki, a wrestler who had qualified for but did not attend the 1960 Summer Olympics, started the restaurant with $10,000 earned from driving an ice cream truck in Harlem. The first restaurant, Benihana of Tokyo, was named for the red Safflower that was the name for the coffee shop owned by his parents in Tokyo.

Aoki's concept was for the meals to be theatrically prepared by a knife-wielding, joke-telling chef at a teppanyaki table surrounded by a wooden eating surface in front of the guests (Teppan meaning "steel grill" or "griddle" and yaki meaning "grilled" or "broiled"). It initially did not do well until early 1965 when Clementine Paddleford of the New York Herald Tribune gave it a rave review. The Beatles and Muhammad Ali were among the celebrities who then descended on the four-table restaurant.^[7]

Within a year Aoki opened a bigger restaurant that featured Samurai armour, heavy wooden ceiling beams, and sliding Shoji screens to provide some privacy.

In 1968 it opened its first restaurant outside of New York City in Chicago.

Aoki brought in consultant Hardwicke Companies (its founder Charles H. Stein was the original developer of Six Flags Great Adventure and also operated various New York restaurants including Tavern on the Green) as a partner to run the company in 1976. Aoki terminated the relationship in 1980 and settled a Securities and Exchange Commission complaint of insider trading of Hardwicke stock.

The famous Benihana "Tiki Mug", used for various exotic cocktails, has become collectible. (This mug is known as Hotei.)

In 1982 Benihana National Corporation went public with Joel Schwartz as president. Some of the restaurants continued to be privately owned by Aoki. The company had some missteps including the opening of the upscale Big Splash restaurant and a frozen foods division Benihana National Classics. Its stock dived and shareholders sued over management including the fact that Aoki still had his privately held restaurants of the same name.^[7]

In 1995 all of the Benihana Restaurants were consolidated under Benihana Inc.^[7]

The company has since expanded by purchasing the Haru and RA Sushi restaurants, which operate under those names.^[8] Haru is based in New York City; RA has locations across the country, and is based in Scottsdale, Arizona, with its original four locations scattered around the greater Phoenix area. Although Benihana owns these concepts, they are independently operated and were developed autonomously. It also acquired the Samurai and Kyoto restaurants which it has incorporated into its other brands.

In 2004 the company issued a class of preferred stock to BFC Financial corporation to renovate its restaurants and expand. The stock diluted Aoki's control of the chain and the family sued, citing that Benihana had no compelling need for the cash, other forms of capital were available, and that the terms of the preferred stock issued to BFC were onerous. One of the members of the board of directors was also a director of BFC, a company that held controlling interests of BankAtlantic, Blue Green, and Levitt Homes. However, the Delaware Court of Chancery upheld the decision.^[9]

Benihana's famous figural "tiki mugs" for exotic cocktails, the most common of which depicts "Hotei" a chubby buddha-like figure with arms raised in the air, have become collectible.

Aoki died in 2008 at the age of 69.^[10]

In 2009 Richard C. Stockinger became chief executive to replace Joel A. Schwartz,^[11] and in 2010 became president as Juan C. Garcia resigned.^[12]

Benihana agreed in 2012 to be purchased by the private equity firm of Angelo Gordon & Company for $296 million.^[8]

Lawsuit

On January 30, 2011, Benihana (Kuwait) filed a defamation lawsuit against a blogger for writing about his experience on his website.^[13][14][15] Las Palmas, the company that owns Benihana in Kuwait, took legal action against the reviewer for his "negative" attitudes towards the restaurant and for recording the videos without permission. The company alleged that the blogger worked for an advertising company and might have personal motives that could be linked to his work to denigrate Benihana and praise its competitors located in the same area.^[15]

International locations

Benihana is present in 22 countries.

In popular culture

• The restaurant was featured in episode 757 of Saturday Night Live with Jonah Hill.
• The restaurant made an appearance in the 2013 film The Wolf of Wall Street. Jonah Hill's character utters, "I'm never eating at Benihana again. I don't care whose birthday it is." after another character's arrest related to a scheme with Benihana.
• In the 30 Rock episode "Leap Day," Tracy Jordan reveals he did a TV ad for them and was paid with a $50,000 "Benibucks" gift card that he wound up spending in its entirety feeding both his friends and the homeless on February 29, 2012.
• It was also featured in the 2010 fourth season Mad Men episode entitled "The Chrysanthemum and the Sword" which was set in March 1965 in the original location at West 56th Street in Manhattan that opened in May 1964.
• The restaurant was parodied in the 2009 American Dad! Season 5 episode Stan's Night Out.
• It was featured in the 2007 movie Juno, where Bleeker says "A bunch of us from the team are going to Benihana, then go the prom, then go to Vijay’s parents’ cabin."
• The restaurant was featured in the 2006 The Office episode "A Benihana Christmas".
• The restaurant was also featured in the Chuck episode "Chuck Versus the Colonel", where Morgan reveals his goal in life is to become a Benihana chef.
• Rap lyrics frequently mention Benihana, often comparing the MC's skills to that of one of the theatrically skilled Benihana chefs. The Beastie Boys song "Putting Shame in Your Game" from the album Hello Nasty features the lyric "I'm the Benihana chef on the SP12/ I chop the **** out the beats left on the shelf." See Rap's Infatuation with Benihana.
• Rapper 2 Chainz makes several references to Benihanas, in a song called "Crack" saying "Extra garlic butter, I got Benihana issues.
• Rapper Big Sean also references Benihana in his song Higher on the Detroit Mixtape saying "Benihana, my McDonalds".
• Rapper Young Jeezy also refers to Benihana with a song entitled Benihana.
• A skateboard trick is named Benihana.

Restatements

On February 16, 2005, the company restated a credit agreement dated December 3, 2002 by and among Benihana Inc., the Guarantors and Wachovia Bank, National Association, as Agent and Lender.^[16]

References

• Collier, David A.; James R. Evans (2006). Operations Management: Goods Services and Value Chains (2nd ed.). South-western College Pub. ISBN 0-324-17939-1.  Cite uses deprecated parameters (help)
• Sasser Jr., W. Earl and John R. Klug (2004-07-20). Benihana of Tokyo. revision, orig. pub. 1972. Harvard Business School Case.  Unknown parameter |http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id= ignored (help); |accessdate= requires |url= (help)
• Rosengarten, David (2003). It's All American Food (1st ed.). Little, Brown and Company. ISBN 0-316-05315-5. 

External links

Wikimedia Commons has media related to Benihana restaurant.

• Benihana Restaurant homepage
• Benihana Group homepage
• The Japan Project: Made in Japan (American Film Foundation)